…them. It’s not enough to get them; you have to keep them engaged. Create Page Post ads to promote specific content on your page and boost your EdgeRank. Retarget fans with a conversion-focused campaign. Users who have already expressed an affinity for your brand by liking it are much more likely to…

…that your Edgerank is measured by both the number and quality of engagements on the Page. Promoting unpublished posts that have nothing to do with what your Page offers, what your product does, or what your brand is about are misleading and will only result in your losing fans and Edgerank. Opinions…

…penalizes Pages that don’t interact with their users. It benefits you to continue to engage them, as more engaged fans results in a higher Edgerank, and a higher Edgerank means more users will see your posts. There are multiple ad types that cater to re-engagement. Page Post Ads, which turns posts that you’ve…

…organic reach (the number of unique people who have seen your post in their News Feed or on your page) is pretty important. Unfortunately, thanks to Edgerank, every post on your Facebook page will not be visible to 100% of your fans. In fact, organic reach is often very low for brand pages. Through the…

…individual’s News Feed can play an important role on the traffic marketers see on their own web sites. Understanding the News Feed algorithm, also known as EdgeRank, is important for marketers. When a web site notices a huge increase or decline in traffic from Facebook, it may be due to Facebook updating their…

…following on Google+ and Twitter, you won’t see everything they post. Instead, by default, you’ll see “Most Updates,” with Facebook’s EdgeRank algorithm algorithm deciding exactly which of “most” updates you should see in your news feed. This can be changed by selecting the Subscribe…

…the power to make sure that friends see their message: This ad type is very unusual as it is geared towards users instead of brands. Currently the EdgeRank system (as well as Close Friends lists) do a good job in ensuing that users see the most pertinent information. However, this ad type would make post…

…analytics appear right inline with the Promoted Post. For some brands, Promoted Posts may be the perfect tool to increase visibility. Facebook’s Edgerank algorithm means that only a very small percentage of Page fans ever see its posts naturally. For Facebook, Promoted Posts opens another income stream…

Speaking on stage at SXSW, the head of Google+ and Google’s social efforts, Vic Gundotra, made some digs at Facebook’s ads being intrusive, Twitter messing with third-party developers and shared some activity stats that didn’t really clarify if Google+ is a “ghost town” or not. But he…

…experiencing 19.5%. These Pages lost approximately 6.5% of their Reach after the 20th. Yes! Facebook decreased the reach of Pages by tweaking their EdgeRank algorithm. This is just another in a long line of moves that makes me believe that Facebook would rather not have Pages at all. Even if that isn’t…

…thenextweb.com Other Items Crowdsourced data analysis with Clockwork Raven, engineering.twitter.com Social Media 8 Ways to Improve Your Facebook Edgerank, Engagement, and Success, www.kairaymedia.com Assess risks ahead of a social media crisis, wearesocial.net Does Your Klout Score Determine Your Value?…

…Facebook Data To Benchmark EdgeRank Looking to see how well your Facebook page is doing against Facebook’s EdgeRank algorithm? A free new service now lets page administrators see if their page is beating Facebook’s Edgerank metric. Agora Pulse has released an EdgeRank benchmarking tool called Facebook…