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Learn how to navigate Google's Comparison Shopping Services - Marketing Land

In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers. Found to favor its own services on the main search results page…

Hitwise now updates its audience tracking hourly - Marketing Land

In December of 2015, digital marketing platform Connexity — formerly known as the comparison shopping site Shopzilla — bought marketing data provider Hitwise from information services firm Experian. Hitwise’s AudienceView platform tracks the online behavior of 8 million users in a…

Connexity Buys PriceGrabber In CSE Consolidation - Marketing Land

Comparison shopping engine, Connexity, is expanding with the acquisition of PriceGrabber, another comparison shopping engine and retail lead-generation platform. Both companies are headquartered in Los Angeles, California. Connexity, which rebranded from Shopzilla in 2014, says that the…

Google Could Face Deterrent-Sized Fines In EU Antitrust Case - Marketing Land

With April’s antitrust charges related to Google’s handling of its comparison shopping product, the European Union told the search giant that it could face fines significant enough to act as a deterrent, Bloomberg is reporting. The “statement of objections” issued in April,…

Google Making Moves Into US Auto Insurance - Marketing Land

Liang Zou / Shutterstock.com More indications that Google is set to enter the US auto insurance market are popping up. Google launched its comparison shopping site for car insurance, Google Compare, in the UK in 2012, and a US version has long been anticipated. Forrester analyst, Ellen Carney, wrote…

Shopping.com Rebrands As eBay Commerce Network: What It Means - Marketing Land

Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site’s transformation from shopping comparison engine to e-commerce advertising platform, where scale is the goal. In an email notice to current Shopping.com merchants eBay VP, Gautam Thakar wrote, “This new…

Yelp asks Europe to take new antitrust action against Google - Marketing Land

According to the Financial Times (paywall), Yelp has formally complained to the European Commission (EC) that Google “abused its dominance in local search” and is seeking a formal Statement of Objections (antitrust charges) against the company. The logic of the complaint is nearly identical to…

Countdown To Mother's Day: A Four-Week Affiliate Marketing Plan - Marketing Land

As the second biggest shopping season behind the winter holidays, more than $18 billion is spent annually on Mother’s Day gifts in the United States. Of that, 25 percent is attributed to purchases made online. This represents a steady increase over the years when you consider that in 2011, 21…