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100 Questions You Must Ask When Developing A Website

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100+ Questions You Must Ask When Developing A Website - Marketing Land

…needs and produce a website that meets their expectations; and build a site that is ready to be marketed online, staying true to the business’s core principles and vision. 100+ Questions Every Web Developer Should Ask Before They Provide A Web Design Quote The questions below are listed under…

How to ask survey questions of liars and pretenders - Marketing Land

…test. Ask a qualifying question or two You can decide which participants are more likely to give you informed answers by asking qualifying questions, such as: “Have you ever worked for a company with an HR management system?” “Do you own your own business?” “Have you ever managed people?” “Do you

Google Analytics Blind Spots That Must Be Corrected - Marketing Land

…These tricks will help you fit Google Analytics with a set of corrective lenses, like Google spectacles. When Google Analytics sees errors, overlays and chats clearly, you see your visitors more clearly and will make much better decisions about how to improve your website. Hear This Column Opinions…

12 Content Research Tools You Should Be Using

…they are asked by your customers. You will discover all sorts of ideas. And believe me, if they are being asked in person, people are searching online for those answers, too. This is where you come in. You need to provide the answers to these questions in your content in a compelling way. You must

Top 10 Columns Of 2014 On Design, Usability & Conversion - Marketing Land

…and irresistible — as possible. In case you missed some of these super-useful columns, check out the top 10 Design, Usability & Conversion columns published on Marketing Land in 2014. 100+ Questions You Must Ask When Developing A Website by Stoney deGeyter. Published on 6/17/14. 1.6K…

How To Get Links, Leads, Shares & Sales From What You Already Know - Marketing Land

…I’ll show you the questions you can ask of yourself (or your business) to come up with great content ideas based on what you already know, and offer specific examples of successful content that people are creating for each question. 1. What Are You Doing (Or What Have You Done) That Works…

R.I.P. EdgeRank: How To Optimize For Facebook's News Feed Algorithm - Marketing Land

…from asking for likes or engagement on content. But even if you do manage to rank well, begging for likes or shares is ultimately not a great strategy. It doesn’t provide true engagement or the metrics that brand should be looking for when it comes to social media. You wouldn’t print 100

8 Moves To Creating Content Your Market Will Find & Love - Marketing Land

When developing your strategy, consider your benchmarks. What is your website traffic like? What is your conversion rate? What about cost per lead? With these metrics defined up front, it will be easier to measure success over the long term. With that, be sure to identify what success metrics you

Why your content marketing program could be failing - Marketing Land

…content. IT usually dictates how, when and what website changes will take place. Teams of web developers, graphic designers, and programmers are constructing the environment in which your audience will consume your content. As content marketers, we must: Push through this challenge and regularly…