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3 Ways To Scale Your Content Marketing - Marketing Land

…work really well. Scenario 3 – Social Media Concentration For our final scenario, let’s look at how a smaller business might get this to work for them. Even our second scenario brings some challenges, and it would be nice if we could have an easier way to get started. For this scenario,…

3 ways phishing destroys marketing ROI - Marketing Land

…Working Group (APWG) observed more phishing attacks than at any other time in history. And this trend has big consequences. Below, we explore three ways phishing destroys your marketing ROI — and what you can do about it. 1. Phishing destroys brand trust Brand trust is invaluable for the…

3 ways to improve B2B lead quality - Marketing Land

…actually blocking hotmail, Gmail and Yahoo addresses). This practice has been found to drastically limit lead volume and to be counter-productive. 3. Qualify clickers as much as possible Let’s take a look at another B2B lead quality challenge: reaching prospects at the right size company. Many…

3 ways social intelligence shapes hospitality marketing - Marketing Land

…involved than packing a suitcase. The prominence of travel review sites, fare aggregator engines and home-sharing services are all part of the new way that travelers plan, experience and evaluate their trips. Social media plays a role in each phase of the travel experience; consumers use social…

3 ways Gmail has changed email marketing - Marketing Land

…Google is in the driver’s seat, it’s critical to understand how Gmail is changing the rules of the game in email marketing. Gmail accounts for 1 in 3 inboxes Gmail has rapidly expanded its user base. In a recent study, Yes Lifecycle Marketing (my employer) found that 30 percent of email subscribers…

3 Ways To Avoid Information Overload - Marketing Land

…prospects in the sales pipeline # of sales per quarter Retention rate As you’ll see, each objective has one clear KPI used to measure its success. 3. Create Separate Performance Indicators If every metric is a key performance indicator, then in the end you have no performance-based metrics, or…

3 Ways To Use Social Media To Target High-Net-Worth Consumers - Marketing Land

…spend, on average, $2,500 per purchase) concluded that more than two-thirds of them research the products online before they purchase. Here are 3 ways to use social media to target high-net-worth consumers: Social Media Tactic 1: News Jacking This isn’t a new principle in marketing. But if…

3 ways your business can leverage third-party location data - Marketing Land

…long way in informing mobile targeting of merchandise, tickets and travel packages that should be featured. It also provides insights to teams and the NFL to allow them to give better information to sponsors, which always helps when it comes time to sign new deals or exert leverage. 3 ways to…

3 ways for marketers to get more from their content - Marketing Land

…they’d maximize their own audience’s organic attention while ensuring that any incremental impressions were of the same organic quality. 3. Expand creative ways to share the wealth If a marketer wins complete control over their content, there’s a dizzying range of options for how to amplify…

3 ways to harness the ROI of customer reviews - Marketing Land

…experience in a few different ways: Create an app that offers useful functionalities, such as educational content or coupon offers. Optimize your website with responsive design, images prepared to load quickly and a web host that can support any activity that comes its way. Protect customers’…

Measuring Social Engagement: 3 Ways To Identify High Value Content - Marketing Land

…want to set up Advanced Segments in GA to further analyze the behavior patterns of visitors to shared pages.) 3.) Calculate Interactions Per Referred Visit So far, we have looked at two ways to judge content performance: engagement activity in social channels and website activity generated by shared…

3 ways to boost your content marketing program's performance - Marketing Land

…opportunities. Google’s predictive search tool is a great way to find new ideas because it provides them as you type your query. Start with a basic query and see where Google takes you. You’ll be more likely to find long-tail keyword queries this way. While some think long-tail doesn’t drive enough…