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5 Ways To Turn Number Vomit Reporting Into Valuable Business Action - Marketing Land

…before you read it. If your reporting looks anything remotely close to this, you probably won’t like my article. But it doesn’t have to be this way! Data can and should make our lives easier and our businesses more successful. And by simply refining our point-of-view and presentation of data,…

4 Ways To Prepare For The Search, Social & Mobile Tipping Point - Marketing Land

…of all global Internet traffic and, with nearly 1.5 billion global smartphone subscribers and over 5 billion mobile phone users, learning about the way that people search, consume and share media across mobile devices is at the forefront of the search marketer’s agenda. Mobile, Search &…

7 ways protections for online content are being eroded - Marketing Land

…bills are written assuming individual pieces of content, such as ads, cross the publisher’s “desk” on their way to going online. Obviously, programmatic advertising does not work that way. But when laws are passed that are incompatible with an existing platform, that could bring significant…

5 ways digital marketers can make healthier impressions - Marketing Land

…done something wrong. And the terms some consumers now reserve for overserved digital ads are unprintable. Step 3: Stop disrupting the user experience Overserving is just one of many ways that publishers disrupt the user experience. Clickbait is another major problem. It’s easy for the consumer to…

4 ways to improve your email marketing production process - Marketing Land

…three-quarters of marketers are inlining CSS by hand — an incredibly laborious method — rather than using inliners to automate the task. 3. Identify tasks where you can safely speed things up Speed isn’t everything, but if you’re spending a lot more time on an activity than your peers,…

5 effective ways to reach customers through live streaming - Marketing Land

…itself has big plans to make video a primary component of the network. And there are already brands doing well with it. Live streaming is an excellent way to make profitable use out of the growing popularity of video. Need some live streaming ideas? Here are five! Designed by Freepik 1. Live stream…

4 ways to win the inbox in 2017 - Marketing Land

…will only continue in 2017. 3. Brands will ditch the email blasts (finally) It always surprises me when I receive a mass email blast in my inbox that’s completely irrelevant to my interests. They’ve been frowned upon for a while, but in 2017, they’ll finally make their way toward the history books.…

8 Ways We Deceive Ourselves With Metrics, Part II - Marketing Land

…Tangled Web We Weave” which discusses eight common ways we practice self-deception, particularly in the context of metrics, analytics, and continuous improvement testing. Continuing with our earlier list, here are four more ways a marketer might self-deceive: #5: Confuse Accuracy With…

21 Ways To Market Your Business Online On A Shoestring Budget - Marketing Land

…But a problem arises when you simply don’t have the budget to hire a full-time consultant or marketing person. The following will cover 21 ways you can market your business yourself, even on a tight budget. Online Review Sites Having your business listed on online review sites is important…

7 Ways To Use Emotion To Drive Conversions - Marketing Land

…Fortunately, it’s actually quite simple to create emotional connections with visitors, even for the most boring of industries. Below are seven ways you can use emotion to drive conversions on your site. 1. Reinforce Feelings Of Self-Efficacy If you’ve read Steve Krug’s Don’t Make…

5 ways to leverage real third-party purchase intent - Marketing Land

…on Google.At the same time, however, you should also study who is consistently ranking high in and around relevant topics and see if there’s a way for you to do the same. Look for high-ranking third-party properties that will let you add your content and offerings. Then build your campaigns…