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3 Ways Mobile Shopping & Email Marketing Help Win The Holidays & Beyond - Marketing Land

…different about holiday shopping habits and what those differences mean for online stores for the rest of the season and beyond. Read on for three ways that email and mobile have come to the fore of Holiday 2014 and what their prominence means for marketers. The data for this analysis comes from the…

3 ways to use the "familiarity bias" for maximum B2B engagement - Marketing Land

…psychology-minded marketers call the “familiarity bias,” which says that people are more apt to buy or invest in what they already know. Here are three ways you can make it work for you. 1. Maintain an active organic presence wherever your customers are Make sure your ideal customers see you…

Are you losing money to ad fraud? 3 ways to protect yourself - Marketing Land

…October 2015, Distill Networks predicted that in 2015, $18.5 billion of advertising budgets would be spent on fraudulent ads, or $1 out of every $3 spent on digital advertising. So how can you reduce the risk for your display campaign? There are two things you shouldn’t be doing. 1.…

3 Ways Marketers Can #Win With Twitter's New Tailored Audiences - Marketing Land

…devices, and therefore see Twitter as that next dot that has become accessible for the connected marketer. Using Tailored Audiences There are three ways for marketers to use Tailored Audiences: 1. Retargeting Existing Site Visitors. The most common source of data likely to be used by marketers is…

3 Ways To Leverage Social PPC To Gain More Targeted Customers - Marketing Land

…social extensions in your PPC ads, yet many marketers don’t — I will discuss this topic further down in the article.) So here are Jacob’s 3 top guides for competition-smearing, social PPC tactics. 1. Facebook PPC Tips The clout of social PPC, specifically where Facebook is concerned, is…

Display advertising: 3 ways to improve your campaign targeting - Marketing Land

…a great way to market your business, especially if you’re trying to build brand awareness. The trick is knowing how to use your analytics data to ensure that your ads are showing up in the right place at the right time. With that in mind, let’s take a look at three easy ways to improve…

3 ways customer data drives more impactful brand experiences - Marketing Land

…and knowing what they need now and what they may desire next.Putting on my consumer shoes — but still wearing my marketing hat — here are three ways marketers can do a better job of leveraging customer data to make more impactful customer experiences.1. Think “game on” — and offWhen I visit a…

3 ways to leverage location this holiday season - Marketing Land

…bridge the online-to-offline gap by combining location and offline insights and behaviors to drive holiday sales. Here are three quick and easy ways to get started this holiday season. 1. Audiences: Target consumers based on their past offline behaviors One of the best predictors of future behavior…

3 ways to see the future with social media data - Marketing Land

…run, and the full context behind the events of the present. It would be overwhelming at times, but as a marketer, it would be fascinating. In many ways, analyzing social media data is like tapping into a deep well of such information. Digging into details about the past, particularly insights from…