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6 ways marketers try to manipulate subscribers and why we should stop - Marketing Land

…people are lazy or stupid if they’re not interested in receiving your email newsletter is no way to start a relationship. And implying the same on your unsubscribe page if they go to opt out is a horrible way to try to keep a relationship. Even if this kind of language shocks people into thinking…

7 ways your video content is missing the mark - Marketing Land

…Mistake #3: Forgetting to optimize your video for mobile It should come as no surprise that more than 90 percent of people watching video on their mobile devices will go on to share it with others. And any brand trying to reach a millennial audience knows that it’s the only way a major chunk…

Blinded by data: 5 ways to deal with data overload - Marketing Land

…matter if revenue doesn’t increase. And for most marketers, being able to convincingly quantify their impact on revenue is still a long way off, but it’s a must-have metric they continue to chase with ever-increasing marketing analytics budgets. More data, more problems The ever-expanding…

5 Ways To Improve Mobile UX That Will Result In Higher Conversions - Marketing Land

…get visitors to convert, your site must be able to meet their needs whether they’re holding a mouse, a phone or a tablet. And the single best way to optimize for mobile conversions is to optimize the user experience. Here are five practical tips for improving your mobile UX: 1. Design For The…

Christmas in July: 4 ways to maximize your holiday ad budget - Marketing Land

…demo watched in-app is tied to subsequent purchase activity, allowing for automatic targeting and segmentation of high-value users going forward. 3. Don’t skimp on your bids To the surprise of no one, the intense advertiser demand for inventory during the holiday season results in price…

8 Ways To Increase Conversions From Mobile Searchers - Marketing Land

…in spite of this being the year that mobile search eclipses desktop search in Google and Bing. According to the study, it’s not performing the way marketers need it to, and nowhere near what desktop search does. In fact, the study found 64% of marketers said mobile search either performs worse,…

Here are 6 ways to build a customer-centric and data-driven culture - Marketing Land

…of differentiated products, services or offers they’re most likely to want in the future.5. Reward learning and experimentationThere’s no better way to learn about your customer than to see what actually works and what doesn’t. While big data and machine learning are great to business…

Google gives app marketers more ways to promote their apps with ads - Marketing Land

…Below is an example of one of these ads created for Brazilian app OLX. Ads in ‘You might also like’ on Play To give advertisers another way to promote app discovery in Google Play, Google is opening up ad inventory in the “You might also like” carousel of recommended apps in…

5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead - Marketing Land

…use call analytics to discover which phone leads can be attributed back to their programs can instantly reduce their cost per lead. Here are five ways: 1. Get Credit For Leads You May Not Know You’re Delivering Search marketing programs deliver leads — clicks have certainly proven that…

4 ways you can improve your website conversion rate with SEO - Marketing Land

…rel=canonical link pointing to your original page on all of your alternate links, directing bots indexing your site to the original page.Strategy 3: Improve page load time How long are users willing to wait for a site to load before they abandon the page?Loading time is a major contributor to…