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3 ways marketing AI will advance in 2019 - Marketing Land

…percent planing to use it over the next two years.AI has outgrown its “hype” stage, but it still has some developing to do. As we look to 2019, the way we nurture AI is pivotal to its coming of age. Here are a few predictions on how this technology will mature in the new year.1. More advanced…

3 ways consumer shopping is changing in 2019 - Marketing Land

One year ago, I wrote how survey data showed that consumer preferences around more images, receptiveness to personalization, and trust in retailers presented unique challenges and opportunities for brands to succeed. After conducting a similar survey one year later, the desires of consumers around…

Watch Out For False Positives - 3 Ways To Get Better At Testing - Marketing Land

…parallel with an A/B test. If the A/A test generates the same or similar “positive result” you can assume the high likelihood of a false positive. 3. Regression To The Mean Imagine an experiment where we ask ten people to flip a coin a hundred times and guess the result for each flip. We would…

3 ways CMOs can win the hearts of customers - and CEOs - Marketing Land

…With continuous, cross-channel identity resolution, CMOs can lay the groundwork for a customer data asset that can be used across the enterprise. 3. Build great customer experiences With a company rallied around its customers and an identity strategy that allows the brand to truly know them, CMOs…

3 ways marketers can use speed to their advantage - MarTech Today

You traditionally don’t think of speed and marketing as being tightly linked. Today, speed is becoming a hot topic in marketing planning sessions. Much of this is driven by the shift to delivering positive customer experiences in the digital, hyper-connected world we live and work in. To understand…

3 Ways To Get In Your Customers' Heads - And Stay In Their Inboxes - Marketing Land

…shifted the way we interact with brands online, we expect more of an interactive, personal touch from companies in email as well as social. As readers, we want to see ourselves; so, as producers, we need to turn the spotlight on our readers to deliver that. There are plenty of ways to put your…

3 powerful ways to maximize data to grow your e-commerce business - Marketing Land

Those on the outside think the e-commerce game is an easy way to make some quick cash.But, operating an e-commerce company is no effortless endeavor and building a profitable brand is even more challenging. Transforming new visitors into loyal customers can sometimes seem to be a difficult feat, and…

3 Insightful Ways To Visualize Your Keyword Data - Marketing Land

…It’s sometimes hard to understand the bottom line. Whatever analytics package you or your team currently uses, I want to share a couple of ways you can look at your keyword data in SEM. I have found the below analysis to be useful when troubleshooting paid search performance, and beyond that,…

3 Basic Ways To Boost Sales By Targeting Emails - Marketing Land

…who you can email separately with hyper-relevant content. Some businesses have seen huge spikes in sales by targeting their customers this way. Here are three ways you can target your existing customers for a richer email campaign. Targeting By Location If you have both a physical store location and…