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3 Refreshing Ways To Look At Marketing Analytics - Marketing Land

…to see if new clues can be found from different angles. Browser type, time to purchase, and navigation flows are just some examples of interesting ways to slice your data. • Have your accounting department pull the daily returns to see if you’re setting proper expectations with your buyers. • Count…

3 New Ways To Measure Email Campaign Effectiveness - Marketing Land

Almost 70% of all messages in people’s inboxes are non-personal, meaning they are marketing offers, social updates, receipts and more. This is both good news and bad news for marketers. The good news is the inbox is now more of a marketing channel than ever before. The bad news is there is more…

7 Ways To Attend SMX Advanced

Elite search marketers like you are fluent in SEO and SEM. You deserve a conference that speaks your language… but that doesn’t mean you have to settle for a one-size-fits-all experience.Join us at SMX® Advanced, June 3-5 in Seattle, for a conference that’s tailored to your specific schedule,…

7 Ways To Fail At Twitter - Marketing Land

…targeting in an automated or semi-automated way: Maybe this works in some cases, with some people. But to me, it didn’t feel personal. It was the Twitter equivalent of sending me and many others junk mail. Win Tip #3: Reach Out In The Right Way I absolutely love when people tweet things that…

Three Ways To Win With Mobile Wallets - Marketing Land

…Cross-selling products and services that capitalize on location is another way to create convenience. For instance, the University of Michigan has used a mobile wallet promotion to increase concession sales at its sports venues. 3. Go Beyond The Transaction As a Forrester’s Thomas Husson…

Three ways to deliver future-focused digital advertising - Marketing Land

…connect viscerally with consumers. While recycling old video content represents a low-cost way to make initial inroads into digital video advertising, this opportunity really cries out for custom creative. 3. Use data to extend lifetime value. Data targeting, including retargeting, allows marketers…

8 Great Ways to Use QR Codes for Marketing

…to your computer and then upload it to your website, if desired, rather than depending upon the QR Code maker sites to host it for you. That way, if the site stops working, your QR code isn’t affected. Bad QR Code Use Unfortunately, there is so much bad QR code use out there that it’s…

5 Ways To Evaluate The Quality Of Audience Data

…obvious, knowing this is important because it affects the level of visibility or transparency that you will have into the data itself. There are three ways of looking at data ownership: 1st Party — This means it’s your data. If you are an advertiser, this refers to the data you collect…

9 ways to sell on social media - Marketing Land

…them instead? Selling on social media is not a new concept. What is new? The way companies are reaching fans and followers to gain traction and build revenues. That’s what you’ll learn here. Here are nine of the best ways to sell on social media using the most popular platforms today. 1. Facebook’s…

5 Ways The Apple Watch Changes Marketing - Marketing Land

…Apple Watch will be available early 2015. Now that you have a basic understanding of the new devices, let’s talk about the five ways the new Apple Watch will change the way you market your product or service. 1. Apps Procurement teams should get ready to review proposals from developers eager to…

Amazing Ways Marketers Can Use First-Party Data - Marketing Land

…encourages them to share that data directly and deliberately, no permissions required. CRM The best way to get information about your customers is when they give it to you. The single best way to get information about your customers is when they give it to you, either by making a purchase, an…

2 ways word clouds help you optimize - Marketing Land

…such as those from live chat, phone calls and more, that help you understand the primal questions that your visitors have. Below, I present two ways to pre-process transcripts — Combining Words and Weighting — that will help you understand what language is truly important. First, here’s…