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Four Ways Facebook Can Increase Email Sales - Marketing Land

…promote an email-only offer to your subscribers, Facebook fans can also benefit from content exclusivity. 3. Social Content In Email Embedding social content within an email is one way to repurpose existing content that gives customers a reason to purchase. In this example from Crate and Barrel,…

5 Ways To Kick Start Your Email Marketing This Year

…in your database to find an angle for segmentation that brings context to your campaigns? It’ll very likely improve your conversion rates! 3. Track Conversions Accurately Tracking conversions in this day and age is no mean feat. The concept of attribution is a rabbit hole: a customer might…

5 Ways Real-Time Bidding Differs From Direct Buys

…means, if the demand for guaranteed inventory on a particular site increases, the supply available on RTB for that site correspondingly decreases. 3. Workflow – Manual Vs. Programmatic Another difference between direct buys and RTB is the workflow of launching campaigns. For the most part, direct…

5 Ways Smart Marketers Accrue Social Influence - Marketing Land

…with a small shout out or a photo from a family trip taken over the weekend. Provide consumers with a look at the face behind the company. Tip #3: Don’t Fight Feedback While not every comment about your brand in social media may be positive or constructive, don’t shut down or shut up when…

4 ways for Twitter to stay relevant - Marketing Land

…realize that imitation may be a necessary evil to keep their company in business. Borrowing features from other successful social platforms is a way to stay relevant, respond to your demographics’ needs and wants, and, most importantly, provide convenience for users, so they don’t need to hop around…

4 ways brands can win the digital shelf in 2018 - Marketing Land

…who shopped online at least once in 2017, and some clear lessons for brands emerged from the results. 1. Have at least 3 photos for every product you sell In the same way that consumers want to touch and feel products on the physical shelf before they buy, they are becoming similarly discerning…

9 Ways To Use Urgency Psychology To Improve Conversions - Marketing Land

…throughout a plot. We as marketers can use it to raise anxiety and urgency, thus compelling users to respond to our call-to-action. 3. Difficulty One counterintuitive way to increase urgency is to make it difficult for people to act. The theory of effort justification states that people value…

Affiliate Management: 5 ways to improve your affiliate relationships in 2013

…you have the opportunity to do your homework. 3. Ask Your Affiliates For Constructive Criticism & Feedback On Ways You Can Improve Your Program While it may be difficult to ask and humbling to hear the answer, asking your affiliates about ways you can improve your affiliate marketing program…

5 ways to hack a higher marketing ROI - Marketing Land

…theme in marketing. Looking at ROI in this myopic way limits the overall potential of your marketing mix to drive higher returns and increased performance for your business.So how should one look at marketing ROI, and more importantly, are there ways to increase it?Assess the returnFirst, let’s lay…

How most startups do events wrong...and 6 ways to do them right - Marketing Land

…can garner the most follow-up conversations or generate the most signups, and then continue to send that person, and maybe just that person. By the way, solo B2B event attendance, while scarier than public speaking, is the cheapest and most effective tactic to ensure you (or your lucky team member)…

4 Ways To Create Successful Social Media Content - Marketing Land

…laugh (or cry), you’re tapping into your audience’s genuine emotions. Humor is one of the easiest, most instinctive ways to trigger emotion, so creating humorous content is a way to garner a reaction from your audience. If you don’t think your industry is funny, think again. Though shaving…