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5 Ways To Utilize Image-Based Content Through The Buying Cycle - Marketing Land

…it easier for customers to trust your company. 5 Ways To Use Images To Convert Customers At Various Stages Of The Buying Cycle Once you understand how important images are to the success of your marketing campaigns, you will then want to find ways to incorporate them into your own efforts. Use…

Three Ways To Be A Data-Driven Thought Leader - Marketing Land

…and thought leadership both internally and to clients. It also inspired me to find other ways to help marketing departments actually use data, not just collect it. In this column, I will share three ways you can turn raw data into thought leadership. 1. You Can’t Be A Thought Leader Without…

Three ways to use a domain name for business today - Marketing Land

…That way, no matter where your customers find you online, you can always drive them back to your main online presence. Likewise, include your web address on your business cards, ads, email signatures, uniforms, brochures, newsletters and other collateral you give to customers. This is a great way to…

Three ways to put your valuable email data to work - Marketing Land

…take it for granted. But take a closer look the next time your inbox pings. Marketers are always at work transforming email in new and interesting ways to engage the consumer. I was reminded of this on a recent trip to Las Vegas, when I stayed at the Venetian. The morning I left, I received an email…

Top 5 Ways To Use Reviews For Better App Store Optimization (ASO) - Marketing Land

…in your keywords. Users are telling you, “This is how I talk about your app.” If users are talking that way in your reviews, other people are likely talking that way in search. 2. Find & Fix Bugs For Better Ratings Once you have sorted your reviews, one of the most important things…

5 Free Ways To Get Your New Blog Noticed - Marketing Land

…if others pick it up and then share it with their following. It’s an easy way to get traffic based on real human recommendations — and that’s the kind of traffic we can never get enough of. 3. Hang Out & Participate Where Your Target Market Hangs Out Rand Fishkin at SEOMoz…

Three ways local businesses can survive the on-demand threat - Marketing Land

…and restaurants. On the other hand, Apple stores don’t overwhelm you with a lot of bells and whistles. They provide an experience in more subtle ways, such as their elegant design, use of comfortable furniture, and an open layout that encourages shoppers to stay and browse. In fact, they’re…

Three ways to foster brand devotion in the Age of the Customer - Marketing Land

…delivering messages exactly where, when and how customers want them. Timely, relevant experiences are what will keep customers loyal and coming back. 3. Personalize across the entire journey Nearly 80 percent of shoppers say they will only engage with an offer if it is related to how they previously…

Mobile Commerce: 5 Ways Your Company Can Improve - Marketing Land

…calendar. 3. Work with the digital/web team to look at the company’s web logs. (Most companies use tools like Google Analytics or Webtrends.) It’s critical to know which pages mobile customers are reaching (or not reaching) when they visit you via a smartphone or tablet. By the way, if…

5 ways to monetize your social media followings - Marketing Land

…or sales. Either way, cash is the ultimate goal. But is it possible to monetize moderate social followings that don’t reach into the hundreds of thousands and beyond? You bet it is. If you’re ready to start having your social followings work for you, here are five ways to turn your social…

Four ways brands can boost retail channel sales through content - Marketing Land

…any customers to rate or review them. One of the most effective ways to collect customer reviews quickly and authentically is by offering free samples of your products to consumers in exchange for an honest review. Sampling is a great way of rewarding your existing customers with a sneak peek of new…