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Four Ways to Segment Email Subscribers for the Holidays - Marketing Land

…as retailers try to drive revenue during the busiest shopping season of the year. To help you make the most of your opportunities, here are four ways to segment your email subscribers, optimize your email content, and avoid subscriber fatigue. 1. Your Best Customers Your best customers will make…

4 easy ways to take social media marketing to the next level - Marketing Land

…(And who doesn’t want that?). 3. Accelerate brand awareness Traditional advertising taught us the value — and limitations — of paid media. Social, on the other hand, has fewer rules. Brands can reach consumers through social in a variety of ways: paid, earned, owned and shared…

Scale local by thinking vertically: 75 ways to orient a local campaign - Marketing Land

…campaign that includes a select few opportunities is notable and worth mention. 3. Sponsorship verticals can be a cross-channel campaign. Aligning sponsorships gives content and social teams additional ways to connect. For example, Cigna posts about racing and race-prep frequently on Facebook.…

5 Ways To Embrace Your Inner Marketing Technologist - MarTech Today

…error is the best way to learn. And if that fails, well, then maybe learning a little programming might not be such a bad idea, according to Brinker. “Mostly for the development of algorithmic thinking, rather than having to actually do a lot of hands-on coding.” 3. Spend More Time With…

4 ways to grow your return on personalization - Marketing Land

…forever, personalization is still in its infancy. The best, most effective ways to provide personalized content and experiences for customers are still being discovered, and trial and error is a perfectly legitimate way to make these discoveries. Don’t get discouraged when initial personalization…

4 Ways To Grow Your Business With Pinterest - Marketing Land

…only using Pinterest for DIY projects and delicious recipes, expand your thinking to help drive targeted traffic to your business. Below are four ways you can do this. 1. Feel Free To Pin Daily Pinterest moves fast, so if you want to build up your business, you have to get into a groove. Pinning…

5 ways to write better email subject lines this holiday season - Marketing Land

…and potential customers. Engaging subject lines increase opens at the top of the funnel to drive click-throughs and higher revenue for marketers. Ways to improve email subject lines include: 1. Personalize Email marketing campaigns with personalized subject lines generated 50 percent higher open…

10 Ways To Squeeze More From Your Interactive Marketing Budget - Marketing Land

…& Across All Your Marketing Channels It’s worth it to take a closer look at the results of each marketing channel and then at the ways that all of your channels complement each other to assist and drive conversions. For example, it may initially appear that search and affiliate…

Five ways marketers can win in mobile-first micro-moments - Marketing Land

…But what are these moments, and how do marketers better engage consumers when people turn to mobile? To help, Google put together a list of five ways to learn from micro-moments. Following, my recap and analysis of the search giant’s suggestions: 1. Find the top mobile-centric searches Look…

5 ways companies can improve their mobile user experience - Marketing Land

…more companies don’t do a better job thinking through their customers’ user experiences. In the spirit of being prescriptive, here are five easy ways companies can take advantage of existing technology/functionality to improve their customers’ mobile user experiences: 1. Use of short mobile wizards…