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5 ways to make your holiday advertising campaigns more profitable - Marketing Land

…needs. 3. Put together some video adsAs the holiday shopping frenzy builds and advertising competition rises to match it, you can’t just run any old ads and hope for the best. You need ads that earn your customers’ attention, ads that they actually enjoy seeing.The best way to do this…

5 ways to use personalized video in your next marketing campaign - Marketing Land

…you? Given the anecdotes above, hopefully you’re already planning to incorporate personalized video into your next campaign. There are plenty of ways to use it year-round at every stage of the buying cycle, and across your organization. Here are five of my favorites: 1. Customize your content…

12 Ways To Mine Your Own Mind For Content Ideas - Marketing Land

…that can be combined into a single mega post today. Or even the opposite, I’ll find a mega blog post from way back and perhaps break that up into a series of shorter posts. Either way, I’m doing something significantly different from what I’ve done previously, and the new content…

20 Ways Brands Can Prepare For Facebook Changes - Marketing Land

…pontificating and – well, waiting – here are 20 mostly painless, definitely necessary things all brands can do to get a jump start on whatever is on the way. No matter how you feel about Facebook, it’s time to get ready. 1. Get On The List First and foremost, get a jump on the crowd by signing…

5 effective ways to improve your website's checkout conversion rate - Marketing Land

…this already massive count.A usability study found that 30 percent of users abandoned their carts when asked to sign up before checkout.One easy way to battle this is to eliminate the mandatory signup altogether and introduce “Guest checkout”; 76 percent of the top 100 grossing…

5 Ways Paid Search Can Support SEO In Retail - Marketing Land

…they are (figuratively or literally) sitting next to a paid search counterpart with a mound of actionable data at their fingertips. Here are five ways paid search data can support SEO: 1. Landing Page Arbitrage The idea behind “landing page arbitrage” is to identify pages that are…

4 Ways For Retailers To Maximize Mobile This Holiday Season - Marketing Land

…exactly where a shopper is physically in the research-to-purchase process, and to directly communicate with them in highly-relevant and contextual ways, makes mobile apps the ultimate owned media channel for brands going forward. Those that embrace this and integrate the experiences into their…

5 ways to attract more talent - and more customers - Marketing Land

…indeed, Millennials spend almost 30 hours a month on social media apps. In addition to the solutions from Harvard and HomeAdvisor, here are five key ways to use marketing to attract both customers and your future employees. 1. Develop a cutting-edge brand presence online Your customers are digital,…

10 Ways To Cure The Post-Holiday Email Blues - Marketing Land

…dropped on products, send a targeted message with dynamic content to showcase items a subscriber had passed on, to alert them of the new sale price. 3. Target New Subscribers That Didn’t Purchase Holiday was a time for increased site traffic. This likely resulted in an increase in new email…