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5 Ways To Be More Transparent In Your Marketing - Marketing Land

…is a bit terrifying, but publishing publicly your product roadmap (or your business goals, if that relates to your model more directly) is a great way to get customer buy-in and support. A great example of this is Trello, which publishes its product roadmap using its own software (super smart!) and…

8 Ways To Boost Your Internal Culture Of Content Marketing - Marketing Land

…personality. Their content publication schedule is consistent. How can you become a beacon of content culture and drive serious results? Here are eight ways to scale content throughout your organization: 1. Hire The Right People Or Find Them In Your Team Content is a reflection of the people who…

8 ways to use content to skyrocket user engagement - Marketing Land

…commercials on TV, users are bombarded with content at every turn as they surf. It’s overwhelming and as such, marketers are struggling to find ways to capture their attention and stand out.As marketers, not only do we need to conduct extensive research so we can make great content, we also…

7 Ways To Re-Energize Your Affiliate Marketing Program - Marketing Land

…efforts. You might be surprised that even the smallest changes can make a significant impact on your bottom line. To get you started, here are seven ways you can energize your program and boost your performance marketing results. 1. Make Sure You Have Fresh Creative Check the last time you updated…

Scoring Big: 5 Ways Mobile Enhances The NFL Fan Experience - Marketing Land

…Mobile app does this particularly well. Push notifications are a great way to keep fans engaged before, during, and after a game. Especially when there’s rich content, like in the Verizon’s NFL Mobile app. 3. Mobile-Enhanced Stadiums With all these great viewing experiences, why would…

2 Ways To Use Competitive Intelligence On Email Subscriber Lists - Marketing Land

…marketers can, and do, measure the monthly rate of growth using their own numbers as a benchmark. If you’re currently doing this, I’ll show you two new ways to measure the growth of your list using data from third-party competitive intelligence tools — so you can be not only best in class, but…

5 Ways To Ruin Your Social Media Portfolio - Marketing Land

…many did in the early days. Top 100 influencers, top 50 Digg users, top 20 Stumblers… the lists were numerous. Many of those lists made sense in one way or the other at the time. Top Diggers would be “bought” by brands to submit and FP (front page) their stories on Digg. Top influencers…

5 Ways Super Bowl Advertisers Are Still Losing The Digital Game - Marketing Land

…of 100,000 or more on Twitter alone. Why, in the age of second-screen viewing, would brands not call viewers to engage with them on social channels? 3. Be Ready To Reach Viewers On Mobile Millions of viewers will literally be holding their phones or tablets in their hands as they watch the game and…

7 Ways To Leverage Social Signals To Improve Content Performance - Marketing Land

…bounce rates, too. Tweeting or sharing an article on social media can also help you establish backlinks. We know that Google tracks backlinks as a way of measuring the number of people who trust this content enough to link to it and generally vouch for it. When pieces are shared on social media, you…

4 ways to measure and realize the value in your content - Marketing Land

…you choose, this provides a holistic way to understand how your content strategy is trending and paying off over time. Below is a simple example that might help get you started down the path of defining and measuring your engagement scoring strategy: 3. Know what role your content plays in keeping…

8 Ways Your Home Page Is Like A Multiple Choice Test - Marketing Land

…multiple-choice test is a competitive endeavor; it’s you against the person who designed the test. Like search optimizers, test-takers are looking for ways to game these tests and outsmart the test designers. The multiple-choice question is designed to test us. It is designed to nestle one correct…