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What impact will 5G have on marketing and advertising? - Marketing Land

…will begin launching 5G services in 2019, including all the major carriers in the US, and eighteen Qualcomm-using device makers are releasing 5G mobile models.Verizon has launched a 5G-enabled home broadband service, AT&T has started 5G service in a dozen cities, and 5G networks are expected…

New survey finds cable cord-cutting is popular across the US - Marketing Land

…online survey may seem surprising, the basic thrust is that dropping cable subscriptions in favor of OTT programming has become very popular.And, if 5G high-speed wireless data transmission, delivering speeds up to 10 gigabits/second, takes hold, the need for wired set-top cable boxes could vanish…

Verizon Media survey on 5G: Consumers expect better AR and video - Marketing Land

…of 5G, per the Verizon Media surveyAs 5G begins its rollout this year across the U.S., 85 percent of consumers expect the increased bandwidth will benefit augmented reality experiences and 80 percent expect greater use of artificial intelligence.That’s the picture from a new survey about 5G from…

2019 mobile marketing predictions from industry veterans - Marketing Land

…developments that will have a far greater impact on our lives.Here’s a few areas where I’ve seen major progress in the world of mobile:While 5g connectivity started to roll out in 2018, according to eMarketer, it’s real impact won’t be felt until 2020. But in 2019, you will start to see…

Caption this… Enter your martech caption for bragging rights and prizes!

…still less dumb looking than the Google Glass.” “That’s great, but I asked for coffee and a bagel.” “Ever since 5G, Robert’s … changed.”For the record, here’s the original MarTech Marketoonist cartoon from 2017: Submit your caption now!Opinions…

Digital out-of-home advertising is fracturing into many channels - Marketing Land

Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.‘A canvas’ for a new generationFor Gregg Witt, chief strategy officer at youth-oriented marketing agency Engage Youth, outdoor digital…