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Microsoft Revenues Soft As Company Awaits Windows 8 Rollout - Marketing Land

…Microsoft earnings statement Many financial analysts were not overly critical of the company because of the forthcoming launch of Windows 8, the company’s Surface line of tablets and the Windows 8 upgrade for mobile phones. However Redmond is probably facing the most competitive environment…

10 common mistakes companies make with mobile - Marketing Land

…keep myself honest, I asked my Facebook friends for their input. The outcome is a list of top mistakes many companies continue to make with their mobile experiences: 1. Assuming your company needs a mobile app Josh Bernoff, author, former SVP of Idea Development at Forrester Research and current…

How much should B2B companies invest in digital marketing? - Marketing Land

company: $50M in annual revenues 8 percent of revenues invested in marketing 35 to 70 percent of marketing budget focused on digital $50M x .08 x (.35-.75) = $1.4–$3M annual digital marketing budget Common challenges Based on our experience leading digital marketing programs for B2B companies, the…

New report: Most companies have 'orphaned' SaaS apps in their stacks - Marketing Land

…biggest takeaway is that “companies are rapidly changing their SaaS stacks,” said CEO and founder Ariel Diaz via email, resulting in more than 40 percent of the average company’s SaaS applications changing in the last two years.Additionally, nearly three-quarters of companies with 100+ employees…

Top 10 payment processing companies in the world - Marketing Land

…everything from restaurants to beauty professionals to transportation companies to professional services. 7. Adyen Founded in 2006, Adyen is a global multichannel payment company based out of Amsterdam. The company allows users to accept and transfer money electronically in real time online,…

8 Roles to Staff on your Email Marketing Team

…appropriate. Enforcing timelines. Wow. I Don’t Have 8 People On My Email Team. Each role above varies in its volume of hours and is dependent on the sophistication and complexity of a company’s email program. In today’s economic climate, most companies are running a lean team, where one or more of…

8 best practices for contextual campaigns - Marketing Land

…parent company) is called out for being slightly creepy with proactive customer service push messaging in response to consumer behaviors with their devices, the scripted response is, “You would expect this level of support from BMW. Why not from us?,” which the company has found…

What Makes A Great Infographic? 8 Experts Weigh In

…interaction and build 10+ quality links with a graphic, I am pretty excited. 5. Dave Snyder Dave Snyder is the CEO of Copypress, a content lifecycle company. • What makes an excellent infographic? Infographics are a medium, so amazing content makes an amazing infographic. Emotional appeal, concrete…