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3 methods to test your email segmentation and increase conversions - Marketing Land

…providers (ESPs) provide tools for A/B testing, allowing email marketers to monitor the performance of emails with different variables — subject lines, link placement, etc. — and send the higher-performing variation to the remainder of the target audience. Testing your segments, however, allows you…

5 Email A/B Split Test Ideas You Haven't Tried

…the Prime conversions? These sorts of tests are becoming easier and easier to build, as you can use advanced templating languages to include or exclude content based on various parameters. Even having two basic variations – one with links A, B and C, and another with links D, E and…

The ABCs Of A/B Testing - Marketing Land

…subject line test, what would your control be? Creating a control for testing an offer is also difficult because including an offer will generally always outperform no offer. And at that point, you have essentially created two tests: offer versus no offer, and offer A versus offer B. I once…

5 Keys To Improving Your A/B Tests - Marketing Land

…business, you need to make sure that your test and control groups are being tracked at the same time. You can’t compare last month’s holdout group to this month’s test group. 5. Make Sure Results Are Trackable The whole idea is to be able to measure the test and control groups against each other, so…

Graphing trends can make you better at calling A/B tests - Marketing Land

…and Variant B. Now, this is looking like an expensive test. We will see that this trend may be misleading. There is also an opportunity cost of testing. Should we be testing something else? When you are waiting for a test to come to that magical statistical significance, you aren’t testing something…

Everything you need to know for successful email A/B testing - Marketing Land

…implementing a testing program can be confusing if you’re just getting started. Below, I try to clarify some of the common unknowns that surround email A/B testing. What should my sample size be? Sample size is the first thing that you must consider when A/B testing. If you’re doing an A/B test on…

Put your value proposition to the test - Marketing Land

…we lead with features or benefits? Be logical or emotional? The number of combinations defies our ability to test. We need to narrow our choices. Narrowing your test choices When testing creative, we want to identify variations that are most different. For example, let’s assume we have 10 headlines…