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Aaron Strout

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2019 mobile marketing predictions from industry veterans - Marketing Land

When was the last time you talked about electricity? Probably about as frequently as you wonder about the future of electricity (i.e., never). That’s because we’ve just come to expect that a) electricity is ubiquitous and b) there haven’t been a ton of innovations in the electricity space over the…

State of the art methods for measuring mobile and digital marketing - Marketing Land

…for Intel, bookended by time at W2O Group. What key lessons did you take away from your time at Intel? Before tackling the meat of your question, Aaron, I think it’s important to say that I wouldn’t trade that experience for anything in the world. It taught me so much about how big companies operate…

2018 mobile marketing predictions from 18 industry veterans - Marketing Land

…opt-in. That means a lot of the big platforms that collect this data to provide services will continue to have an advantage in mobile marketing. Aaron Sanchez Author, chef and chief chef officer of Cocina Given my passion for cooking, it won’t surprise you that my prediction is food-related.…

A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015 - Marketing Land

…marketing for 2015: Top 20 Most Useful Mobile Business Apps For 2015 by Aaron Strout, published on 4/30/15. Social activity: Facebook 367, Google+ 0, LinkedIn 379 5 Key Mobile Marketing Trends For 2015 by Aaron Strout, published on 1/8/15. Social activity: Facebook 448, Google+ 0, LinkedIn 461…

5 ways companies can improve their mobile user experience - Marketing Land

This past weekend, I bought a Nest thermostat — you know, one of those smart thermostats that looks like a round iPhone and supposedly saves thousands of dollars in energy bills? I mention this purchase for two reasons: First, Nest’s user experience was one of the better ones I’ve ever seen;…

Does Mobile Advertising Work? - Marketing Land

We’ve all heard for several years that the effectiveness of advertising — print, television, radio and even digital — is suffering from the law of diminishing returns. While there is some truth to that phenomenon, advertising in all forms is far from dead. In fact, since 1926 (with…

Calling all marketers: Our top mobile marketing columns of the year - Marketing Land

…resonated the most with readers discussed the mistakes companies continue to make with their audience’s mobile experiences. As columnist Aaron Strout pointed out, if you’re not an Amazon or an Uber, does your company really need that mobile app? Our readers were to keen to learn more…

Our 10 Most Popular Mobile Marketing Columns Of 2013 - Marketing Land

…Marketing published in 2013, as measured by pageviews gathered via Google Analytics. Top Mobile Columns Of 2013 1. The Death Of The QR Code by Aaron Strout, published 4/4/13. Facebook shares: 608, Tweets: 565, Google +1s: 71, LinkedIn Shares: 261 2. 5 Top Tips For Promoting Your Mobile App Business…

10 mobile statistics marketers will love - Marketing Land

At least once a year, I like to step back from the mobile industry to provide some context as to what is happening and, more importantly, why it’s happening. It’s also important to know what these statistics mean to marketers. As a marketer myself, I find that having additional context…

2015 Mobile/Location-Based Marketing Predictions From 10 Experts - Marketing Land

It seems like we’ve been hearing that “this is the year of mobile” since the late 1990s. And yet, every year, it never seems like mobile actually delivers on its true promise. But 2014 bucked that trend. Apple revolutionized payments through its launch of Apple Pay; 800-pound…