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The ABCs Of A/B Testing - Marketing Land

…be consistently performing A/B testing across your entire program. Each campaign can yield insights from an A/B test that can provide incremental lifts that build on each other to optimize your revenue from email. What To A/B Test Almost anything in an email can be A/B tested, but try to focus on…

5 Keys To Improving Your A/B Tests - Marketing Land

As a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your search engine optimization (SEO), what button color leads to more purchases, and so on. Sometimes however, you need to answer a different type of question: “What…

Better Marketing Through David Beckham's Abs

Worldwide sports star? Check. Top male model in the world? Check. Gorgeous, fashionable wife. Check? Advertising guru? Ok, it might be a stretch to call David Beckham an ad guru, but after H&M’s near perfect campaign execution during and after the Super Bowl, the title seems relatively fitting…

5 Email A/B Split Test Ideas You Haven't Tried

You’re probably sitting there thinking, “A/B testing my emails is hard!” or “Where do I even start with A/B testing my email campaigns?” The truth is, most online businesses could spend a lot more time testing their email marketing campaigns, and this means you can stand out…

Google Expands AdSense A/B Testing To Account-Level Settings - Marketing Land

Last fall, Google launched A/B testing for AdSense ad-level settings in beta. As of today, A/B testing in AdSense is now available for account-level settings. Publishers can launch A/B tests of account-level settings to allow or block: General ad categories (including first level sub-categories)…

5 A/B testing resolutions you should embrace in 2017 - Marketing Land

…approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young practice, yet it only takes a Simple A/B Testing Guide and an intuitive A/B testing software to set up the basic process. But it takes a little…

Everything you need to know for successful email A/B testing - Marketing Land

…started. Below, I try to clarify some of the common unknowns that surround email A/B testing. What should my sample size be? Sample size is the first thing that you must consider when A/B testing. If you’re doing an A/B test on your website or on a landing page, you can sit and wait until enough…

AdSense Adds A/B Testing Capabilities For Ad Unit Settings - Marketing Land

Today, Google announced a new AdSense experiments feature that allows publishers to run A/B tests on ad unit settings including ad types and ad styles such as borders and font colors. The feature is available within AdSense as part of Content Experiments. The “Traffic split” option at…