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Build a strategy to grow your ABM program for 2019 - Marketing Land

…the effectiveness of your ABM ad budget.More ABM ResourcesAccount-Based Marketing Tools: A Marketer’s Guide (Sponsored)Here's why you should get into the ABM gameABM is maturing, here are some tools to help build successful campaigns in 2019The coming battle between ABM and marketing automation…

3 things sales leaders should know about ABM measurement - Marketing Land

…sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the reality is, ABM isn’t something marketing does in a silo — and B2B sales orgs need to get on board.Put simply, ABM is a target account strategy that requires sales and…

Content development tips for Account Based Marketing - Marketing Land

…ideas to support your ABM efforts:Send a recent business report or news article to your high-priority ABM contacts.Handwritten letters never go out of style.Don’t miss the opportunity to send personal invitations to local events.Align your content strategy with ABM successMake sure your…

5 predictions for B2B marketing in 2019 - Marketing Land

…become such an exciting and dynamic market during the past several years.So, here are five trends I predict will be hot for B2B marketers in 2019.1. ABM will become a core platform for marketers in the martech stackWhile CRM is the system of record for all sales activity and marketing automation…

All the ABM metrics to measure for your quarterly reporting - Marketing Land

…between stages, and the length of time between stages.Your ABM scorecardTo report on your account-based funnel metrics, you’ll need an ABM scorecard — an at-a-glance look at how your different ABM programs are performing.Here’s a sample ABM scorecard you can use to compare your results across…

The ABM view from the other side of the pond - MarTech Today

…scale ABM programs. ABM at scale But while ABM isn’t new to our marketing counterparts in the UK, what has proven revolutionary is the ability to scale efforts and see that 10 to 50 range turn into 500 to 5,000 accounts. By using ABM solutions to complete the middle of the pyramid, what I call “ABM

How To Execute Account-Based Marketing At Scale - MarTech Today

…that gives us a lot more control over our campaigns when used with ABM. But the prospect of scaling up your ABM campaigns to deliver targeted, personalized ads to your best accounts can still be daunting. Marketers using ABM tactics these days have the technical ability to drive their campaigns…