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How To Write Effective Facebook Ad Copy

…for a fan campaign, the headline is locked as the name of the page; if we were writing copy for Standard Click ads, a headline would be required. Headlines can be categorized in the same way as body copy, and are another way to show your stuff. Again, categories will be informed by the campaign’s…

15 questions to ask yourself before publishing a new landing page - Marketing Land

…important part of most online marketing campaigns. They are a great way to tailor the page that people see after clicking on your ad to your target audience and actual ad content. Unfortunately, while there are a lot of great articles out there about how to test, tweak and refine your landing pages,…

5 strategies to improve your ad copy - Marketing Land

Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost advertising efficiency. And, if I focus on iterating ads, I…

Writing Ad Copy That Converts - Marketing Land

…all are important, the only thing that your potential customer actually sees is your ad. Yahoo studied the impact of thousands of digital ads, and a number of best practices have emerged that help ad copy break through the clutter. This Yahoo eBook will break down the basic copywriting elements…

Unifying Facebook Page Content & Ad Copy - Marketing Land

…is advertising. The Page Post ad is the epitome of this: it takes a post that you’ve created on your Page and turns it into an ad unit. You wouldn’t want to promote ads or posts that aren’t reflective of your Page’s identify. Imagine clicking on an ad with a funny viral video and…

Writing Ad Copy That Converts - April 30 Webcast - Marketing Land

…will give you the tools to create compelling ad copy in just three easy steps. Attend this webcast and learn the key ingredients for creating copy that converts, proven strategies to develop engaging calls to action, and tips for testing ads to determine what really resonates. Registration…

Why This Engineer Writes Better Copy Than You - Marketing Land

…and not helpful. We try to omit those. Could you share an example? We recently added Slack’s privacy policy to the mobile apps — few people outside of the organization would care that a link to it was added (if they wanted to read it, they could have already found it on slack.com/privacy…