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Ad Fraud

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Centro's DSP enforces app-ads.txt to target authorized ad inventory - Marketing Land

Global ad tech provider Centro announced Tuesday that it will be enforcing app-ads.txt in its DSP, Basis. As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated sellers.The app-ads.txt specification, launched…

Ad fraud detection: A guide for marketers - Marketing Land

…the ads. Source: AdProfs, “The Beginner’s Guide To Digital Ad Fraud“ In this article, I highlight some techniques for detecting the warning signs of ad fraud, including pitfalls to avoid when it comes to dealing with ad fraud detection as a marketer. Warning signs of fraud Assuming…

How to protect yourself against ad fraud - Marketing Land

…way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent…

The Many Faces Of Programmatic Ad Fraud - Marketing Land

…defining ad fraud. One of the biggest mistakes I see is the blanket definition of ad fraud as non-human (i.e., bot) traffic. While that is certainly a characteristic of some forms of ad fraud, to make it a criterion for defining fraud is to miss the bigger picture: A significant percentage of fraud

Digital Video Advertising Becoming Next Frontier For Ad Fraud - Marketing Land

…where and how video ads are actually served. The lack of transparency can come about because an ad may be passed through a chain of ad exchanges. Ben Edelman, a Harvard Business School professor who tracks online ad fraud told the WSJ, “in one case, he estimates, the ads had gone through nine…

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