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Hungry, Hungry Ad Tech: Innovation Through Acquisition - MarTech Today

…good. In ad tech, though, these acquisitions are largely completed to empower everyone. The large companies gain access to amazingly innovative teams and products that, in turn, exponentially increase their resources to fully realize their vision. It’s not a game of hungry, hungry ad tech —…

Pinterest acquires URX's mobile ad tech talent, not its tech

…out and then determine which shoppable mobile ads to show that person. Or at least it did. Pinterest plans to shut down the product in the wake of the acqui-hire, according to a Pinterest spokesperson. Why pick up an ad-tech team, but none of the tech? Because the URX team appears to be good at…

HootSuite Launches Facebook Ads, An Ad Tech Tool For Humans - Marketing Land

There’s little simple about ad tech, but HootSuite aims to strip away some of the complications with a new Facebook ad tool that it’s launching today. Most marketers have come to terms with the fact that the free ride on Facebook is over; that some ad spending is necessary if you want to…

Video Ad Tech Company Pixability Lands $18 Million Financing Round - MarTech Today

…Series C financing round, bringing the company’s total funding to $28 million. The company’s ad tech platform — Pixability v3 — offers programmatic YouTube video ad buying for media professionals. Pixability says it’s achieved a cumulative sales compound annual growth…

IBM’s Watson is now working as a psychologist for ad tech firm Unruly - Marketing Land

…a while, but they take time and money to do well. Now, IBM’s Watson supercomputer is helping ad tech firm Unruly generate psychological profiles at scale, quickly and cheaply, to help target video ads. The UK-based firm announced late last week its new Watson-assisted Unruly DNA tool. The central…

Apple Brings Programmatic To iAd, Partnering With Major Ad Tech Firms - Marketing Land

Apple announced Friday that it has partnered with several ad tech companies to bring programmatic buying to iAd, it’s mobile ad network. The move will allow advertisers to automate ad buys and reporting across more than 250,000 iOS apps. The launch partners include MediaMath, The Trade Desk,…