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Are Ad Blockers Killing The Digital Economy? Views From Web Summit - Marketing Land

“Change has never happened this fast before, and it will never be this slow again” wrote marketer Graeme Wood for the Institute of Practioners in Advertising (IPA) Social project, and nowhere has this statement rung truer than in the debate surrounding ad blockers. The internet has given advertisers…

FAQ: Google Chrome ad blocking is here. Everything you need to know - Marketing Land

…patterns matching known ad suppliers, including Google AdSense and DoubleClick. It was first developed for the content-filtering (i.e., ad-blocking) Adblock plugin for Mozilla and Firebird browsers. EasyList is now the main list of filters used by all ad blockers.Once at least one ad-related network…

Marketing Day: July 8, 2013 - Marketing Land

…May Be Paying Adblock To Keep Showing Ads Update: Reddit says it does not pay to whitelist its ads and that Adblock added Reddit to the acceptable ads list on its own. Reddit Systems Administrator, Jason Harvey (aka alienth) posted in a related thread, “We have not paid Adblock, nor have they even…

Marketing Day: October 4, 2013 - Marketing Land

…From Mobile Users, All Things D Yahoo ends Social Bar, cutting off Facebook integration, Inside Facebook Display & Contextual Advertising Adblock to Twitter: Only sell ads we like (and then we won’t block them), VentureBeat Brand Promotions Are Most Popular Facebook Ads, eMarketer…