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Are Ad Blockers Killing The Digital Economy? Views From Web Summit

“Change has never happened this fast before, and it will never be this slow again” wrote marketer Graeme Wood for the Institute of Practioners in Advertising (IPA) Social project, and nowhere has this statement rung truer than in the debate surrounding ad blockers. The internet has given advertisers…

Adblock Plus says it has already beaten Facebook's ad block blocking tactics

…instead focused on building tools like ad preferences to put control in people’s hands. Postscript 2: Reportedly Facebook has already released code to block or neutralize the Adblock Plus workaround discussed above. That will in turn lead to another Adblock workaround, and so on and so on.

FAQ: Google Chrome ad blocking is here. Everything you need to know

…URL patterns matching known ad suppliers, including Google AdSense and DoubleClick. It was first developed for the content-filtering (i.e., ad-blocking) Adblock plugin for Mozilla and Firebird browsers. EasyList is now the main list of filters used by all ad blockers. Once at least one ad-related…

Marketing Day: Instagram App Update, A Facebook Playbook & Super Bowl Ad Stats

…To Strengthen Your Mobile Strategy, www.jeffbullas.com Android Studio 2.0 – Beta, android-developers.blogspot.ch Google on Mobile & AdBlockers, www.searchenginejournal.com Google removes from Play Store over 200 apps infected with ad fraud, www.ibtimes.co.uk Mobile offers and loyalty…

Marketing Day: July 8, 2013

…May Be Paying Adblock To Keep Showing Ads Update: Reddit says it does not pay to whitelist its ads and that Adblock added Reddit to the acceptable ads list on its own. Reddit Systems Administrator, Jason Harvey (aka alienth) posted in a related thread, “We have not paid Adblock, nor have they even…

When is a native ad not native? Understanding it’s all about context

PageFair’s 2017 Adblock Report features a survey asking people who use ad blockers about which units in particular drove them to block. PageFair’s report concluded that “interruptive ad formats are the primary cause of user frustration,” and chief among those formats were…

Marketing Day: October 4, 2013

…From Mobile Users, All Things D Yahoo ends Social Bar, cutting off Facebook integration, Inside Facebook Display & Contextual Advertising Adblock to Twitter: Only sell ads we like (and then we won’t block them), VentureBeat Brand Promotions Are Most Popular Facebook Ads, eMarketer…

Marketing Day: What's New With Gmail Ads, Twitter Emoji Hashtags & SMX Is Almost Here

…AdWords The New Google Local Search Display Google Snubs & Bing Embraces The 2015 Rugby World Cup DuckDuckGo Is The Default Search Engine In New Adblock Browser Online Marketing News From Around The Web: Analytics Are You Measuring for Customer Success?, www.cmswire.com Why Social Marketers Need…

Marketing Day: Google Display Network Updates, Twitter's Buy Now Button & ComScore News

…Again, www.cmswire.com How an email campaign inspired travelers to explore Oregon, myemma.com General Internet Marketing Do you know the impact of Adblockers today?, www.smartinsights.com Internet Marketing Industry Amobee Ranks #1 on Mobile Seller Trust Index, www.marketwired.com Catalina Mid-Year…