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Marketing Day: Facebook ad errors, NASA on Pinterest & media suppliers - Marketing Land

…Internet Marketing Industry Marchex and [24]7 Partnership Delivers Digital Marketing Automation for Inbound Call Campaigns, www.businesswire.com AdRoll Lays Off Staff, fortune.com Global business wins drive international expansion for Infectious Media, www.infectiousmedia.com MarTech AI Gone Wild,…

Marketing Day: October 10, 2013 - Marketing Land

…Marketing The Key Elements of an Inbound Marketing Campaign: Analyze, www.searchenginepeople.com Internet Marketing Industry Retargeting Company AdRoll Says It Has Reached A $100M Revenue Run Rate, TechCrunch StrongView Expands Marketing Cloud with First Customer Insight Solution Supporting…

Shopify Integrates AdRoll To Activate Retargeting Campaigns - Marketing Land

AdRoll’s retargeting capabilities are now integrated into Shopify’s e-commerce platform. With the Adroll For Shopify app, merchants will be able to upload and activate retargeting display ads from within their store accounts without having to add code to their sites. “We know that…

WooCommerce adds AdRoll integration - Marketing Land

AdRoll Product Manager Kelly Eng wrote: “With this latest integration, you’ll be able to target every site visitor with dynamic product ads on the web, in a Facebook News Feed, and even in the inbox. […] “With our new email retargeting product, SendRoll, marketers who connect AdRoll and…

AdRoll Launches SendRoll For Email Retargeting - Marketing Land

…It’s AdRoll’s first product to extend beyond ads. “We expect SendRoll to open the floodgates for personalized email marketing in the same way AdRoll did for display retargeting in 2008, and how the IntentMap did for data co-ops last year,” said Adam Berke, president and CMO of AdRoll. “Our DNA…

AdRoll adds tools for agencies with new pro version - Marketing Land

AdRoll has introduced a pro version of its platform for running retargeting and lookalike targeting campaigns for agencies to manage retargeting and lookalike targeting campaigns for multiple clients from one interface. AdRoll Pro for Agencies also includes access to additional features, including…

AdRoll Launches First-Party Data Pool For New Customer Targeting - Marketing Land

…Facebook and the web. for ad targeting. “This launch represents a new chapter in AdRoll’s mission of helping performance advertisers,” said Adam Berke, AdRoll president and CMO. “AdRoll Prospecting and the IntentMap represent a new way for marketers to leverage their valuable…

AdRoll Launches Mobile Retargeting Solution For Cross-Device Campaigns - Marketing Land

…leading them back to mobile optimized landing pages. “AdRoll is committed to providing marketers with the tools and insights to create campaigns that drive high ROI and solve for their real world advertising objectives,” said Adam Berke, AdRoll president. “We’ve built deep expertise in retargeting,…

AdRoll’s Desktop-To-Mobile Retargeting On Facebook Now Out Of Beta - Marketing Land

…and Mobile App-Install ads. AdRoll says early tests yielded click-through rates between one to three percent, cost-per-click from $0.20 to $1.00 and cost per installs that were as low as $0.50. Advertisers can set up and launch campaigns on their own from the AdRoll dashboard and target ads by…