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The IAB Introduces L.E.A.N. Ads Program In Response To Ad Blocking - Marketing Land

ad blocking tools, the Interactive Advertising Bureau (IAB) announced it is launching a new approach to ad standards. The new L.E.A.N. Ads program — an acronym for light, encrypted, ad choice supported, non-invasive ads — devised by the IAB Tech Lab, is meant to quell the havoc that ad

Not All Digital Ads Are Created Equal - Marketing Land

…creative and more strategic ad placement is necessary. In today’s digital world, there is one point that must not be overlooked: not all digital ads are created equal. Think about the traditional advertising world of billboards, TV ads, print magazine and newspaper ads. Each medium offers a…

As Snapchat’s ad biz expands, it’s pressing for shorter ads - Marketing Land

…expect to start seeing a lot more ads on Snapchat soon. But they may end up seeing less of each ad. On Monday, Snapchat announced plans to make it easier for brands to buy and produce its vertical video ads — now called Snap Ads — and to test ads inserted between stories, the collections…

Advertisers didn’t leave YouTube, and they won’t leave Facebook - Marketing Land

…satisfied with Facebook ads than with any other digital marketing opportunity. Facebook fixed that problem by giving brands unlimited ad targeting options. But new government regulations could limit Facebook’s use of data, and that would impact ad performance. If the ads don’t work, brands will look…

The best ads aren't ads - Marketing Land

…about the paid nature of ad units. Over time, Google has gradually diminished the contrast between paid ads and organic ads. Check out this progression of SERPs from 2001 to today: 2001 (note the background shading of ads): 2014 (no background shading but a big orange “Ad” icon): 2017 (Buh-bye…

Facebook opens its ad network’s video ads to viewability checks

ad counts. Facebook is adding more ways for advertisers to independently check if their ads had a chance of being seen — including when those ads are sent outside of Facebook — and if the ads were shown to the right people. For the first time, Facebook is opening up its third-party ad