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Amazon launches an Alexa hub to help marketers create voice skills - Marketing Land

…with getting their apps discovered more easily, too. We’ve reached out to Amazon to find out how the companies listed on this new hub are vetted but haven’t received a reply yet. Amazon has added a contact form on the hub for agencies that create Alexa skills and want to be added.

Segment adds more data sources besides apps and sites to its hub - MarTech Today

…Twilio. Other sources will be added regularly, the company said. The data can be imported with a single click by a non-technical user and can include such data as support tickets, payments or email campaigns. It can be sent to a Postgres database or an Amazon RedShift data warehouse service, where…

Marketers: Stop, drop and build a digital hub - MarTech Today

…of marketers’ biggest challenges: trying to prove the value of what they’re doing. This is where data science augments the art of marketing. With digital hubs parsing the data, CMOs can use marketing analytics to predict and better forecast. For the first time, marketers can essentially…

Google Nest Hub Max: A new weapon in the smart home battle against Alexa - Marketing Land

…There’s a hard button that turns off the camera. Google also stressed how its data “never leaves the device.”Google announced Nest Hub Max at its I/O developer conference Tuesday.Feature rich. Google sees the larger-screen Hub in the kitchen or other “shared places in the home where your family and…

Marketing Day: Amazon Alexa, Google Data Studio & Super Bowl LI ads - Marketing Land

…recent social ad features from Facebook, Pinterest and Snapchat and explains why you should consider trying them out for your brand. Instagram won’t fix Facebook’s ad load dilemma yet, but video might Feb 1, 2017 by Tim Peterson Facebook may max out on the number of ads it can stuff between…

Marketing Day: Google Data Studio, Facebook's new retail ads & more - Marketing Land

…seen steady growth in product listing ad (PLA) channels as a result of their capacity to qualify traffic. As a result, retailer investment in PLAs has grown, and PLA channels have become increasingly crowded. Videology joins Screenvision to make movie theater ads more targeted Sep 20, 2016 by Barry…