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Mastering social media advertising - Marketing Land

…ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features. If you’re a social media advertiser, are you taking full advantage of these tools? If…

How Hyperlocal Advertising Changes Everything

…targeting data that can be used for hyperlocal advertising. It should be noted, however, that contextual data can also be used for the purpose of extracting insights about audiences from broader mobile campaigns. What’s Next For Hyperlocal Advertising? As technology matures, you can safely…

Does Mobile Advertising Work? - Marketing Land

…and getting bigger. As a result, video advertising is also an effective vehicle. The advantage that video advertising has over other formats is that it is more engaging and better geared toward story telling. The key, however, is brevity so advertisers that look to platforms like Vine (6.5 second…

Rethinking the marketing funnel with Consumer Decision Journeys - Marketing Land

…process to encourage reviews after a consumer has purchased.Keeping on top of negative reviews and using social media monitoring tools.Sponsoring advertising on comparison sitesSetting up Google or Facebook Ads that show customer testimonials in them to spread social proof. This would be ideal as…

8 Reasons Why Digital Advertising Works For Brands - Marketing Land

…digital advertising works for brand marketers?” It turns out that she was in an annual review session with senior members of her consumer packaged goods (CPG) client, including those delightful folks from procurement, and one had asked, “Does digital advertising really work for brand advertisers?” I…

Tips for using the new Google Ads interface - Marketing Land

…every 24 hours, so advertisers get quick feedback on landing pages once they’ve made changes to them.The other metric is mobile friendly click rate and it’s the percentage of mobile clicks on the Search Network that go to a mobile-friendly landing page. This helps keep advertisers on top of their…

Advertising Engagement: Past, Present And Future - Marketing Land

…spectrum of consumer advertising activities and experiences—cognitive, emotional, and physical—that will have a positive impact on a brand.” While this is not a complete model for how advertising works from start to finish, it offers a compelling explanation of how advertisers today can bridge the…

P&G fought online advertising, and online advertising won - Marketing Land

…the conclusion that if P&G is cutting back on digital spend, digital advertising must be broken: When one of the most sophisticated high-tech advertisers in the world decides it’s overspending on digital advertising and is able to very carefully remove the rot, thus bringing down its costs…

The Only B2B Advertising Metric That Matters - Marketing Land

…especially in B2B advertising. While publishers, advertisers and platforms were busy optimizing for clicks and impressions, they created a situation where advertising is a “nice to have,” but is rarely seen as a critical element of any marketing or sales cycle. Does Advertising Drive B2B Sales? Of…