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Tips for using the new Google Ads interface - Marketing Land

…every 24 hours, so advertisers get quick feedback on landing pages once they’ve made changes to them. The other metric is mobile friendly click rate and it’s the percentage of mobile clicks on the Search Network that go to a mobile-friendly landing page. This helps keep advertisers on top of their…

8 Reasons Why Digital Advertising Works For Brands - Marketing Land

…digital advertising works for brand marketers?” It turns out that she was in an annual review session with senior members of her consumer packaged goods (CPG) client, including those delightful folks from procurement, and one had asked, “Does digital advertising really work for brand advertisers?” I…

Advertising Engagement: Past, Present And Future - Marketing Land

…spectrum of consumer advertising activities and experiences—cognitive, emotional, and physical—that will have a positive impact on a brand.” While this is not a complete model for how advertising works from start to finish, it offers a compelling explanation of how advertisers today can bridge the…

P&G fought online advertising, and online advertising won - Marketing Land

…the conclusion that if P&G is cutting back on digital spend, digital advertising must be broken: When one of the most sophisticated high-tech advertisers in the world decides it’s overspending on digital advertising and is able to very carefully remove the rot, thus bringing down its costs…

The Only B2B Advertising Metric That Matters - Marketing Land

…especially in B2B advertising. While publishers, advertisers and platforms were busy optimizing for clicks and impressions, they created a situation where advertising is a “nice to have,” but is rarely seen as a critical element of any marketing or sales cycle. Does Advertising Drive B2B Sales? Of…

Au Contraire, Ad Contrarian: In Defense Of Digital Advertising - Marketing Land

…programmatic advertising could deliver versus a Super Bowl ad. For almost all categories of advertisers, a digital buy can deliver more targeted, measurable value for chicken feed compared to the cost of a $4 million dollar TV spot. If the Super Bowl ads sucked, digital advertising isn’t the…

An Introduction to Programmatic Advertising

…programmatic advertising and how it is projected to account for 50% of digital ad sales by 2018. Maybe you’ve even tried it for a recent campaign because you read that it is the future of advertising. While some marketers are quickly jumping on the programmatic advertising bandwagon, many…

Mastering social media advertising - Marketing Land

…ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features. If you’re a social media advertiser, are you taking full advantage of these tools? If…

2016: The Year Of Display - Marketing Land

…and location — to find a receptive audience. Native Advertising Will Provide Better Customer Experience And Performance Ad blocking will push native advertising ahead in 2016. BI Intelligence forecasts that US advertisers will spend $7.9 billion on native ads this year, with the vast…

Scaling Programmatic Advertising With Dynamic Ads - Marketing Land

…Product Retargeting While Google and Facebook’s offerings give advertisers an easy method to get up and running with dynamic product ads, they aren’t the only options. The third-party platforms that offer advertisers dynamic advertising opportunities have also been innovating. They provide a few…