1 - 12 of 7688

Advertising

1 - 12 of 7688
Sort by: relevance | new-to-old |old-to-new
Page  2 3 4 5 6 7 8 9 10  11>>  of 641 | Next

Customers Need To Be Part Of The Advertising Conversation - Marketing Land

…gave way to advertisements that adapted to the various technologies of the age. Throughout all of this adaption and evolution, there is one thing that never changed about advertising: it requires a conversation. Invitation Vs. Conversation For most of its existence, the conversation that advertising

Local Marketing Meets Display Advertising

…I’d like to do is show you how you can take some of your foundational marketing pieces and easily add display advertising to your current marketing strategy. Integrating Display Advertising Into A Local Marketing Strategy In traditional search marketing (search engine optimization or pay-per-click),…

Why Programmatic Advertising Fraud Exists - Marketing Land

…leading to inertia and passive treatment of the problem. The Downside Of Open Marketplaces The programmatic advertising ecosystem is based on being open. This means that any advertiser or publisher should be free to participate in the marketplace. It’s an extremely democratizing concept, but it…

The 4 Strategic Phases of Lean Display Advertising

…larger budgets. Let’s dive deeper into the four strategic phases of this lean display advertising approach: Click to enlarge Phase 1 – Build Your Test Campaigns “Never stop testing, and your advertising will never stop improving.” —David Ogilvy The goal of the first phase is to create various…

Consumers shape new world of search advertising - Marketing Land

…relevant results consumers would expect in these scenarios. For brands, the trend could fuel a shift in advertising from a marketplace of keywords and impressions to one of actions. Advertisers, take note If we’re going to fulfill the potential of all of these changes, we need to focus on making…

Digital Advertising Agencies 2013: A Buyer’s Guide - Marketing Land

…I determine if my company needs a digital agency? What type of agency is the best fit for my organization? What is the process for choosing a digital agency? What questions do I need to include in an RFI or an RFP? Download your free copy of Digital Advertising Agencies 2013: A Buyer’s Guide today.

Predictions For The Future Of Advertising & Media - Marketing Land

…Virtually no one will personalize their advertising experience. Yet, as a consumer, everything that you do will be tracked, and your advertising experience will become highly targeted (and be heavily linked to data). 2. No one wants to see advertisements . Yet, it will become increasingly impossible…

Yahoo Promotes Flurry Exec To Lead Advertising Product Teams - Marketing Land

…first big step in simplifying its advertising offerings across native, audience, premium and search ads under the moniker Yahoo Advertising. It outlined a tiered approach to buying: Yahoo Ad Manager for a self-serve option, Yahoo Ad Manager Plus for larger advertisers includes access to audience and…

The Power Of Information In Advertising - Marketing Land

…stemming from a new study by Digital Advertising Alliance (DAA) about how ad value spikes when data is used to boost relevance. Ensuing articles have gushed that “advertisers pay three times more for cookie-based ads” and “advertisers will pay a substantially higher premium…

Spotify for Podcasters provides data on demographics, listening habits - Marketing Land

…creators — and the advertisers that work with them — to access more data, such as age, gender and location of listeners, the types of music they tune into, how long they listen to particular podcast episodes and where they start and stop playback.One of podcast advertising’s biggest criticisms —…