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Advertising Agencies

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100+ Ad Agencies To Follow On Twitter - Marketing Land

Wondering what advertising agencies you should be following on Twitter? We just saved you a few hours of work, with our new Marketing Land list of major ad agencies on Twitter. How To Follow These Top Ad Agencies Want to follow individual agencies? See the member list here, then click…

Is your creative agency killing your campaign? - Marketing Land

agencies that are diligent in this area, but the majority either glaze over this process or fail to connect their concepts to the findings. Can an agency be creative and analytical? Today’s creative agencies are spending less time pitching themselves as the boutique or traditional advertising

Agencies & Advertising Tech: Beyond The Client/Vendor Relationship - Marketing Land

…classic buyer/seller struggles of Agency and Publisher. Yes, there are issues — but there are also opportunities. There are several core truths about digital advertising today: Predictive programmatic media has changed the face and guts of marketing All agencies must embrace ad technology Ad…

Digital Advertising Agencies 2013: A Buyer’s Guide - Marketing Land

…difficult to know which agencies are reliable and are a good fit with other key stakeholders in the overall process. Our sister site, Digital Marketing Depot can help if you’re evaluating an agency, offering a completely updated version of Digital Advertising Agencies 2013: A Buyer’s Guide.…

Digital Advertising Agencies 2013: A Buyer’s Guide - Marketing Land

agency landscape? How can I determine if my company needs a digital agency? What type of agency is the best fit for my organization? What is the process for choosing a digital agency? What questions do I need to include in an RFI or an RFP? Download your free copy of Digital Advertising Agencies

How CRM brings control and collaboration to advertising & media agencies - MarTech Today

…third party, to conduct a survey of creative professionals, freelancers and business owners in marketing, communication, design, advertising, media and agencies to uncover their top project management and sales challenges. The study found that there’s a cache of untapped sales value for creatives,…

Facebook removes agencies from Marketing Partners program

…is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and marketing technology providers and putting some agencies that had been part of the program at a farther remove. Facebook plans to eliminate the “media buying” specialty…

Test-and-learn steps for agencies - Marketing Land

…and the agencies who support them. Leading agencies are always seeking opportunities to drive their clients’ business forward. Understandably, however, agency staff and account managers are leery of failure: Nobody wants to tell a client something they tried didn’t work. So, how do agencies