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Agency secrets for a great Twitter strategy - Marketing Land

Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Before you send out your first Tweet, you should establish a well-defined brand voice,…

Merkle Acquires RKG To Form Largest Search Ad Agency In US - Marketing Land

…billings for 2014 are estimated to be more than $500 million. Both RKG and Merkle were identified as the fastest-growing independent US search agencies by Advertising Age in its 2014 Agency Report, with Merkle’s digital agency business experiencing a 40 percent growth in revenue last year.

Twitter hires Google exec to head US agency development - Marketing Land

…as its U.S. agency development director. Brodman comes to Twitter from Google where he spent the last five years on Google’s U.S. agency team.Why you should careIn his new role, Brodman will lead the team that works with the big holding companies and their agencies to create programming,…

Why are marketers talking about taking agency services in-house? - Marketing Land

…As a result of those changes, brands and agencies are on two different trajectories.Marketers once fully trusted their agencies and looked upon them as vital partners in their success. Today they’re more apt to question the value they get from an agency. However, many have no strategy for assessing…

Client in-housing, competition for talent top digital agency concerns - Marketing Land

…Marketing Land surveyed agency marketers in mid-November and early December 2018. Released Wednesday at SMX West in San Jose, CA, the report found that agencies are sensitive to threats from clients shifting services in-house and cutting agency budgets. Meanwhile, most agencies plan to add services…