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Advertising Agencies

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Test-and-learn steps for agencies - Marketing Land

…and the agencies who support them. Leading agencies are always seeking opportunities to drive their clients’ business forward. Understandably, however, agency staff and account managers are leery of failure: Nobody wants to tell a client something they tried didn’t work. So, how do agencies

Live Blog: Ad Agencies As Content Creators - Marketing Land

…then advertising agencies are the new content creators. So how’s the content creation process going? “Content marketing is becoming the future of advertising,” attendees at the 4A’s Transformation conference — the annual gathering of the American Association of Advertising Agencies

Search Retargeting Poised to Accelerate Among Brands & Agencies

…they debated leveraging their search data for display. In the 2nd quarter of 2012, Adweek reported that Google was at long last going to allow advertisers to market to consumers on the Google Display Network based solely on a user’s search query, regardless of whether they had clicked on a search…

Why agencies are feeling 'meh' about automation - Marketing Land

…many agencies are ambivalent about the technology. Marketing Land’s own digital agency survey found 72 percent of respondents indicated “neutral” when asked how they felt about automation. I was not all that surprised by this high number based on my own agency experience.…

Will crowdsourcing make agencies strategic again? - Marketing Land

…Why? Because many agencies didn’t see or weren’t structured to address the rise of three trends in media: Content marketing and social Analytics Mobile Why agencies lost influence Agencies were originally built for campaign-centric projects: The client has an initiative, an agency builds a campaign…

Are Search Agencies Becoming Dinosaurs? - Marketing Land

…not get it?” How could the big, traditional agency not see things were changing and search was the wave of the future? Search would change how we advertise online, change how we measure things, and, most importantly, change the structure of ad agencies everywhere. And if a fresh-out-of-college kid…

How To Ignite Innovation in Large Agencies - Marketing Land

…This alignment takes time — a lot of time — and businesses that remain stagnant in times of rapid change are destined to fail. The advertising industry in particular faces massive challenges as traditional broad-awareness media like television and print lose share to new programmatic,…

Is Twitter's Flirtation With Agencies An Effort To Court "Normals"? - Marketing Land

…higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post in Advertising Age today. In the last several weeks, the trade journal reported, Twitter has been inviting agencies to pitch creative concepts for marketing Twitter’s service and…

WPP merges agencies to form 'data-driven' Wunderman Thompson - Marketing Land

…the new agency, while J. Walter Thompson CEO Tamara Ingram (right), will become Chairman. Photo provided by WPP.Advertising holding company WPP Group said Monday it would merge the venerable creative shop J. Walter Thompson with the data- and direct-marketing-oriented Wunderman to form a new agency,

Digital agencies are hiring, focusing on retention in 2019 - Marketing Land

…in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency Survey 2019 of agency professionals found. Forty-five percent of respondents cited competition for talent as a key issue for their businesses.Many agencies say they are meeting hiring challenges head-on…

Why agencies and marketers need to think and act like data companies - MarTech Today

…the services that agencies already offer in-house, one might think that adding data/analytics capabilities is a rather tall order, but the advertising industry views this as a very positive, almost natural transition. When you think of the title alone, an “advertising agency” is an incredibly…