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The Brand's CMO, Its CFO And An Agency Shill Walk Into A Bar... - Marketing Land

It’s Friday, so Mark the CMO, Fiona the CFO and Shell, a representative of their agency, end the day by heading to happy hour. The casual environment (and probably a little wine) fuels an enlightening discussion about marketing’s role in the business as a whole.Bartender: “What’ll you…

3 Unique Areas To Explore When Hiring A PPC Agency - Marketing Land

…ThoughtsClients want to hire the agency that is going to bring them the best results. Choosing the right agency can be an overwhelming affair as vendors are going to put their best foot forward.My advice for potential clients is to challenge these agencies. Have them share specific details related…

5 Signs You Should Settle Down With A Content Marketing Agency - Marketing Land

…evolving agency ecosystem, Marketing Land columnist Paul Roetzer said, “Agencies are thriving because the industry is moving too fast for brands to fully internalize the majority of marketing activities.”As part of this rapid rate of change, we’ve seen the rise of content marketing agencies, which…

The Importance Of Diversity In An Agency Team - Marketing Land

…of experience in your vertical, agency leads, quality of its dog-and-pony show and so on.One criterion that should be on every brand marketer’s or CMO’s radar is diversity within the agencies you are evaluating.From an operations perspective, most agencies would likely prefer to have a team…

Some large search budgets are moving to Amazon, say agency executives - Marketing Land

A CNBC survey of several advertising execs found some advertisers are shifting large percentages of their Google search budgets to Amazon. Two executives said some advertisers that sell on Amazon are moving 50 percent or more of their search budgets to Amazon. Why you should care Over the past few…

Agency Magna Global ups YouTube spend by 5x, stealing from TV budget - Marketing Land

…without commensurate reductions in ad rates. Monetheless, most brand advertisers are reluctant to quit TV. Indeed, the $250 million is still only about five percent of the total Magna Global spends on conventional TV advertising on behalf of clients. Despite the fragmentation of TV audiences across…

Harte Hanks Buys Digital Marketing Agency 3Q Digital - Marketing Land

…announced it closed its acquisition of 3Q Digital, Inc. on Monday. 3Q Digital, a privately held agency that changed its name from PPC Associates in 2013, specializes in paid search and social advertising. CEO, David Rodnitzky, co-founded the firm in 2008. It now has more than 120 employees in…

BuzzFeed Strikes First Global Agency Deal With WPP's GroupM - Marketing Land

…succeed in the fastest growing media platforms. We have appointed partnership leaders from each GroupM agency, and other WPP agencies will do the same.” Creative teams from WPP agencies will also be able to tap into BuzzFeed’s social content production experience through a creative residency.…

YouTube crowns Amazon with top ad, OMD as top media agency of 2018 - Marketing Land

…leading advertisers on the platform. It also gives video advertisers a frame of reference for video ad view-counts on YouTube.YouTube also recognized two ad agencies. OMD was ranked by YouTube as the top media agency and Weiden+Kennedy earned the top creative agency spot. Both agencies were…