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Twitter renewed its upfront deals with these three agencies - Marketing Land

…grew, but not by as much as Wall Street analysts had expected. And its brand advertising business didn’t grow by as much as Twitter itself had expected. But there was at least one bright spot. Twitter got three global agency holding companies to renew their upfront deals with the social network with…

AdRoll adds tools for agencies with new pro version - Marketing Land

…automate campaign setup, budgets and optimization. AdRoll Pro for Agencies integrates with cross-channel reporting platforms, such as TapClicks, Datorama and Funnel.io, to pass display and social campaign data into those tools. The agency solution is available now in the US, the UK, Australia and…

Help us understand how digital agencies are evolving: Take our survey - Marketing Land

agencies to understand how they are evolving to meet the needs of their clients and their own businesses.What practice areas are shrinking or growing? Where do clients want to invest? What skills will be critical for agencies in the coming years? What marketing technologies are digital agencies

Why clients in-house and what agencies can (and can't) do about it - Marketing Land

…Half of digital agencies say clients moving marketing services in-house is a key challenge, according to our Digital Agency 2019 survey, released Wednesday.To better understand how in-housing is impacting digital agencies, we talked to chief media officer of the Drum Agency Todd Silverstein,…

Twitter Is Sending Agencies To "Twitter Flight School" - Marketing Land

…online program to help agencies better understand the platform and its advertising products. Twitter’s Christine Cuoco explained in a blog post: Twitter Flight School contains everything agencies need to know to develop high-impact marketing campaigns for clients, and agency learners can even…

Marketing Day: Bing ads, mobile marketing agencies & data onboarding - Marketing Land

…Engagement to Bliss, www.cmswire.com Internet Marketing Industry RhythmOne Buys Advertising Firm Perk, www.morningstar.co.uk Snaplytics Launching First Snapchat Competitor Analysis Solution for Brands and Agencies, www.realwire.com The Mobile Wallet is Making Holiday Shopping More Jolly,…