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P&G fought online advertising, and online advertising won - Marketing Land

…the conclusion that if P&G is cutting back on digital spend, digital advertising must be broken: When one of the most sophisticated high-tech advertisers in the world decides it’s overspending on digital advertising and is able to very carefully remove the rot, thus bringing down its costs…

Snapchat opens its advertising API to everyone - Marketing Land

…Snapchat’s parent company Snap officially launched its advertising API for approved developers to build software to programmatically buy ads on Snapchat, the company is opening up the automated ad-buying toolkit to all advertisers, agencies and third-party developers, Snap announced on…

Why Programmatic Advertising Fraud Exists - Marketing Land

…leading to inertia and passive treatment of the problem. The Downside Of Open Marketplaces The programmatic advertising ecosystem is based on being open. This means that any advertiser or publisher should be free to participate in the marketplace. It’s an extremely democratizing concept, but it…

Advertising Has a Banking-Industry-Size Fraud Problem - Marketing Land

Local advertisers are more susceptible than ever to deceptive digital agency practices. The metric commonly used to gauge success in local display advertising today, click-through rate (CTR), can be easily manipulated to provide the illusion of success, leading local advertisers to believe that…

How I Failed In Digital Advertising - Marketing Land

Five years ago this month, I moved from the “traditional” advertising world of television and print into the digital one. In early 2010, I was, by all accounts, a successful global advertising agency executive, continuing to pursue my professional passion of using creative ideas to transfix…

Advertising Engagement: Past, Present And Future - Marketing Land

…explanation of how advertisers today can bridge the gap from an impression to ad effectiveness and ultimately sales. The Path Forward Digital advertising may not have invented engagement; however, its added capabilities significantly increase the ability for marketers and their agencies to build…

The truth about transparency in digital advertising - Marketing Land

…online advertising in general, particularly in light of a report on the subject from the Association of National Advertisers (ANA) earlier this year. But despite this seemingly industrywide alignment on messaging, there are widely disparate explanations for what transparency means for advertisers. A…

Taykey opens Trends Advertising targeting to programmatic - MarTech Today

…buyers with a new self-service interface and the ability to integrate with DSPs (demand-side platforms). DSPs and agency trading desks can tap into Taykey’s Trend Advertising platform to mix their own audience targets with Taykey’s trend data for targeting specific content in real time.…