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2019 Data-Driven Marketing & Advertising Outlook - Marketing Land

…crucial marketing and advertising priorities for 2019.How data is impacting ABM and the state of programmatic advertising.The differences between how B2B brands and agencies use data.Visit Digital Marketing Depot to download “2019 Data-Driven Marketing & Advertising Outlook from Dun…

Native Advertising Disclosure & Transparency: Who’s Responsible? - Marketing Land

…native advertising disclosure, as has the IAB. The paper, while correctly noting that native is clearly an evolving and therefore difficult to define sector, asks an interesting question: Who is disclosure incumbent on? Is it the publisher? The brand? The marketer, agency or “widget”?…

3 Steps To Display Advertising Success - Marketing Land

…problem for B2B marketers is that they can’t prove the ROI with their display advertising. That’s because they’ve gotten stuck on direct response metrics like click-through rate (CTR) and impressions. When I worked on the agency side, we got by on things like CTR. But marketing leaders today need to…

How Elemental Data Charts a Better Course for Display Advertising

…display advertising to the C-suite at big brands. Unstructured Data = Transparency & Better Performance The rise of bots and the specter of click fraud have many advertisers concerned about campaign successes that seem too good to be true. Complete domain transparency allows advertisers to see…

Why influencer marketing trumps influencer advertising - Marketing Land

…on Instagram. Influencer advertising attracts the attention of the Federal Trade Commission. Recall that the agency fined Lord & Taylor for paying some 50 Instagram influencers thousands each to promote its Design Lab Paisley Asymmetrical dress. Influencer advertising gives you situations where…

10 tips for successful Pinterest advertising - Marketing Land

…and discovery of ideas. It’s also becoming quite the powerful advertising platform to drive performance marketing through the concept of idea discovery. With the 10 tips below, you’ll be ready to take on Pinterest advertising like a true pro. 1. Use one pin per campaign A/B testing of creative…

The ideal Facebook advertising structure: single objective - Marketing Land

…can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve honed over the years. It’s a structure that we follow 100 percent of the time for our clients. At its core, it’s simple and logical, yet it is not how most advertisers are structuring their…

Lowe's "Fix In Six" Vine Campaign Wins O'TooleBox Advertising Award - Marketing Land

…from how to keep squirrels out of flower beds to videos like this one showing how to remove crayon marks with WD-40: Presented by the advertising agency association 4A’s at its Transformation 2014 Conference in Los Angeles this week, the O’TooleBox Award honors creative and original…

5 fundamentals of digital advertising every marketer should know - Marketing Land

…all of digital advertising’s problems.” Herein lies the data paradox for marketers and digital advertisers: Data can justify ad spend and just as easily compromise ad spend. We’ve become so enmeshed in using data to make marketing decisions that advertisers, agencies and publishers…

The new advertising industrial complex is here - for now - Marketing Land

…and Amazon. The intrusion of management consultancies into their agency business. WPP clients cutting ad spend. The advertising industry is complex, and the trinity of traditional media, traditional advertisers and traditional agencies is under threat: Digital disruption WPP blamed online publishers…