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Get To Know: The CMO Of Erwin Penland Advertising - Marketing Land

As Chief Marketing Officer at one of the largest full-service advertising agencies based in the South, Joe Saracino develops and implements Erwin Penland’s overall marketing plan, while securing new business opportunities across the country in a variety of disciplines and vertical industries. Before…

A digital marketing CEO’s prescription to cure advertising fraud - Marketing Land

…issued by Procter & Gamble’s chief brand officer in late January at the Interactive Advertising Bureau’s Annual Leadership meeting. Marc Pritchard, marketing leader of the world’s biggest advertiser, lambasted the digital ad industry for creating poor experiences for consumers, and highlighted…

Microsoft Scores Upfront Video Advertising Deal With Starcom MediaVest - Marketing Land

Microsoft has inked a video advertising agreement with Starcom MediaVest Group (SMG) that gives the agency and its clients access to premium video inventory across Microsoft’s portfolio of digital advertising assets which includes Xbox, Skype, Ads in Apps on Windows 8, MSN and the Microsoft Video Ad…

Au Contraire, Ad Contrarian: In Defense Of Digital Advertising - Marketing Land

…“Product Advertising and The Super Bowl,” Hoffman basically blames the collective creative “meh” that was Super Bowl advertising this year on digital advertising. In his view, the advertising world is experiencing an overall shift in focus from TV to web, and agencies are…

8 Reasons Why Digital Advertising Works For Brands - Marketing Land

I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me proof points for why digital advertising works for brand marketers?” It turns out that she was in an annual review session with senior members of her consumer…

Survey: Facebook Video To Overtake YouTube In 2015 Advertising Plans - Marketing Land

A recent survey from video advertising technology company Mixpo found that Facebook video could overtake YouTube as the top video advertising platform in 2015. The survey of 125 agencies, brands and publishers, 87 percent said they are planning to run Facebook video ad campaigns, compared to 81.5…

How Social Media Data Can Guide You Through The Advertising Odyssey - Marketing Land

Advertising and marketing professionals are taught that agency work is based on instinct, but research matters, too. Whether they’re crafting pitches, doing media planning or proving return on investment (ROI), agency teams need to understand where to start and how to proceed. However,…

Why Native Advertising Matters And What You Should Do About It - Marketing Land

…Native Advertising Despite this rosy assessment, there are many pitfalls, and native advertising could fail to grow in significance if these are not overcome. Challenges include: Ad Quality – native advertising requires more and better ads, and this is a real challenge for brands and their agencies

How digital advertising will change with today's political climate - Marketing Land

…digital advertising and online media in the following ways in the short term. Already, more than 500 advertisers have pledged to block Breitbart.com from their media plans. This list will only grow. And as advertisers bow to pressure from consumers, expect ad tech players and agency trading desks…