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The top 10 things I learned about online advertising in 2017 - Marketing Land

…online advertising. Here’s my summary of what changed — and what didn’t — over the last year. Things that are still really hard Going 100% in-house. Every year pundits proclaim the end of agencies, and every year agencies continue to grow. Why? Because online advertising is complicated,…

In-app advertising has come a long way: Here's why you should use it - Marketing Land

…KPIs that are important to me?The mobile app channel has had a bad rap among many brand advertisers. This is, in part, because many advertisers do not fully understand what is available for in-app advertising, especially with regard to targeting and brand safety. Interestingly enough, there is…

Snapchat Is Reportedly Developing An API For Advertising - Marketing Land

…an application programming interface (API) to support advertising. That’s according to a story in today’s Digiday, which cited “multiple sources.” The messaging platform is reportedly now in discussions with various ad agencies and tech firms to determine what their requirements might…

Digital out-of-home advertising is fracturing into many channels - Marketing Land

Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.‘A canvas’ for a new generationFor Gregg Witt, chief strategy officer at youth-oriented marketing agency Engage Youth, outdoor digital…

Twitter misses revenue estimates as brand advertising biz weakens - Marketing Land

…In particular, large brand advertisers didn’t increase the money they spend on ads as much as Twitter had expected. That’s not good. Brand advertisers have been and remain Twitter’s largest source of revenue. Twitter has been growing the other side of its advertising business. Revenue from its…

What Amazon Advertising's big 2018 advancements will mean for 2019 - Marketing Land

…Amazon Advertising Forecast 2019, based on a survey of more than 600 marketers, what stood out is the amount of runway ahead for Amazon advertising in terms of growing advertiser adoption, investment and development. Of the 80 percent of respondents who said they plan to increase Amazon advertising

The future of digital advertising creativity and how to get ready - Marketing Land

“So what does this mean for advertising creativity?“ I had been presenting the “MAdTech” mash-up — the intersection of media, advertising and technology — to a group of marketing execs at a Fortune 50 company when the most senior among them threw down the gauntlet. “So…

Google Signs Upfront Advertising Deal With MediaVest Worth Millions - Marketing Land

…networks including mobile app network, AdMob. The deal signals the success of Google’s agency outreach and moves to allow agencies to approach digital ad buys in much the same way they manage TV advertising — upfront with guaranteed rates. “For years, the digital world has been asking…

Up Close @ SMX East: Seven Steps To Success In Native Advertising - Marketing Land

…This is where the native advertising opportunity exists. So what exactly is native advertising? Here is what Rebecca had to say. Defining Native Advertising For many, the practice of paid and sponsored content is nothing new. However, with brands, agencies, publishers, social media platforms…

5 Reasons Why Display Advertising Will Never Die - Marketing Land

…half-page-like ad product. 3. Display Advertising Works To me, the most persuasive evidence of the efficacy of display advertising is that marketers continue to increase their spending in it. In 2014, advertisers spent $13.5 billion in display advertising in the U.S., excluding mobile, according…