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"Real Time" in Display Advertising Doesn’t Really Mean Real Time - Marketing Land

…buying are far from real time, only the impressions you bought against them were. DSPs And DMPs Drawn by the promise of real time, brands and agencies have brought in DSP (Demand Side Platforms) and DMPs (Data Management Platforms) to execute their spend. Typically these are disparate technologies…

Beyond breakthrough: 5 secrets of seek and share advertising - Marketing Land

…Brands and their agencies must, therefore, master — or employ masters of — a broad range of techniques. If author Malcolm Gladwell is right, that mastery takes 10,000 hours of practice. This is indeed a high bar, but a bar that must be met for seek and share advertising. Content that…

Is That A Fact? 5 Principles For Proving That Digital Advertising Works - Marketing Land

…marketers are more than willing to embrace new forms of digital advertising experiences to take advantage of the industry’s long-promised creative revolution to grow their businesses, and they have the big budgets to do it. Agencies, publishers and ad technologists need to work with brand marketers…

Digital or TV? The false dichotomy in advertising - Marketing Land

advertising industries have set themselves up as opposing teams and are calling on advertisers to pick a side. With each team using their annual sales periods — the TV Upfronts and the digital NewFronts — as an opportunity to cast doubt on the credibility of the other, advertisers could…

Massive Web Traffic Fraud: Digital Advertising Confronts "Crisis" - Marketing Land

…hijacked by viruses and programmed to visit sites, according to estimates cited recently by the Interactive Advertising Bureau trade group. Nearly 30 percent of all US advertising is now digital and, increasingly, it’s bought through automated platforms and systems. Even as its popularity…

Predictions For The Future Of Advertising & Media - Marketing Land

…Virtually no one will personalize their advertising experience. Yet, as a consumer, everything that you do will be tracked, and your advertising experience will become highly targeted (and be heavily linked to data). 2. No one wants to see advertisements . Yet, it will become increasingly impossible…

VIDEO + SLIDESHOW: Defining The Native Advertising Landscape - Marketing Land

The term “native advertising” has so rapidly become endemic in digital marketing circles that there’s been little effort (and even less agreement) to understand what it actually is. With brands, agencies, publishers, social media platforms, and technology vendors venturing into new,…