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7 Challenges Facing Google With The Rise Of Native Mobile Advertising - Marketing Land

…which constantly presents in-steam mobile advertisers additional opportunities to have ads seen. In Google search, you’re really at the top on page 1, or you’re not there,” says Saify. Jason Hartley, Search Practice Lead at digital agency 360i, echoed this sentiment. In a phone conversation,…

Say Hello To Ello: A New Social Network That Really Hates Advertising - Marketing Land

…swears it will never impose advertising on its users. It will also never sell or share user data with third parties, it assures in a manifesto that leaves no doubt as to how the founders of the network feel: Virtually every other social network is run by advertisers. Behind the scenes they employ…

Snapchat Is Planning A Move Into News, Advertising - Marketing Land

…message will self-destruct in 3, 2, 1), is planning to expand into news, entertainment and advertising, according to the Wall Street Journal. The Journal reported that the startup has been talking to advertisers and at least a dozen media companies, including newspapers, magazines and television…

Twitter Signs $230 Million Mobile Advertising Deal With Omnicom - Marketing Land

Twitter and Omnicom Media Group announced a mobile advertising deal worth $230 million over two years, the Wall Street Journal reported today. The deal is similar to the one Twitter signed in April 2013 with Publicis and worth a reported $200 million, but is focused on the integration with…

Marketing Biz: IAB Rising Stars, In-Game Advertising & Rabbit - Marketing Land

…ball as we were reminded about new advertising units and platforms. This is … Marketing Biz. Few Marketers Aware of IAB’s Rising Stars Units There’s a big gap in awareness of the IAB’s Rising Stars units between marketers and agencies, finds Undertone [download page] in a…