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10 AdWords copywriting hacks - Marketing Land

…this guide, you’ll discover: how different punctuation affects click-through rates. which AdWords extensions give you the most bang for your buck. what edits you should make to headlines, copy and URLs. Visit Digital Marketing Depot to download “10 AdWords Copywriting Hacks for SMBs.”

Identifying Customer Lifetime Value Trends In AdWords - Marketing Land

…in AdWords for those conversions you are currently monitoring: number of purchases, newsletters sign-ups, downloads, or any other proxy metrics. The Cookie Window Issue First of all, you need to figure what cookie window is currently being used in your AdWords account. By default, AdWords has…

Marketo Announces Integration With Google Analytics, AdWords - MarTech Today

…a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement Marketing Platform. The partnership will help marketers see how their ads are performing beyond the initial conversion in AdWords and provide a deeper understanding of their target…

Search Marketers Tear Into Google Over AdWords Exact Match Change - Marketing Land

Like a volcanic eruption, search marketers are raising their voices today over an unpopular AdWords change that Google announced late Thursday. If you missed the news, Google said that AdWords will no longer allow advertisers to prevent their ads from showing up on “close variants” of…

Google kicks off a redesign of AdWords - Marketing Land

…look at the redesign of AdWords currently underway. The company is overhauling the look of AdWords, which has seen hundreds of features added over the 15-plus years since Google first launched the platform for search advertising on desktop. Now advertisers use AdWords for running search, display,…

Google Analytics adds more AdWords reporting capabilities - Marketing Land

…new capabilities for AdWords reporting: Deeplinking into AdWords from the AdWords Reporting Section in GA: AdWords logos now appear next to each campaign in Google Anlaytics. Clicking that logo takes you right to that campaign in AdWords. You no longer have to open AdWords separately and search…

Now See AdWords ROAS In Google Analytics - Marketing Land

…dollar spent on AdWords. In Analytics the revenue is based on either e-commerce revenue and/or goal value. Advertisers can use Target ROAS as a bid strategy in AdWords. You’ll need to link your AdWords and Analytics accounts and have auto-tagging enabled to see data in the AdWords reports in…

AdWords On-The-Go With New Android App - Marketing Land

…with segmenting by day of week and device. Users can link multiple AdWords accounts with the app and toggle between them. Google has had an app for its AdWords Express product, but this marks the first mobile app for the full Adwords platform. An iOS version will be coming, but no timing has been…

The Search For An Optimal AdWords CPC - Marketing Land

…come to get into a reflective mood, I wanted to return to a nice little problem I’ve mulled over quite a bit this year: What is the optimal AdWords CPC (cost per click)? Having been in the SEM game for more than 10 years now, you might be surprised that I’m only just thinking about this…

Google Shuts Down TV Ads In AdWords - Marketing Land

Google is shutting down its TV Ads initiative, begun in 2007, which allowed AdWords advertisers to buy television ads via the AdWords interface and auction model. The company distributed video ads nationally in the US via its partners Bloomberg, DISH Network, DIRECTV, CBS College Sports, Cox Media…