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Prices increase next week. Save big at SMX West now. - Marketing Land

…events including a meet & greet, networking lunches, expo hall reception and more! In-depth training: Sharpen your SEO skills, revamp your AdWords account, target audiences through retargeting, social media and display and gain deeper insights into your data with Google Analytics by registering…

Four ways to spot AdWords account trouble early - Marketing Land

…regular basis. AdWords Alpha makes it much easier than the legacy interface to see how actively an account is managed. Unlike the change history in the old version of AdWords, AdWords Alpha highlights the overall number of changes right at the top, broken out by type. The new AdWords Change History…

To make every conversion count, count every conversion - Marketing Land

…Google (my employer) has measurement tools designed to help you make the most of your conversion tracking. Tracking every possible conversion in AdWords Back in the desktop era, advertisers simply installed a conversion pixel on their checkout page, and the combination of redirects and third-party…

Google Adds Forecasting Data In AdWords Display Planner - Marketing Land

Google released updates to the Display Planner in AdWords on Thursday to show click and impression estimates based on the bid and budget an advertiser inputs. The estimates rely on current auction data and show projections over time. The Display Planner will also show how much of the budget entered…

10 AdWords copywriting hacks - Marketing Land

…this guide, you’ll discover: how different punctuation affects click-through rates. which AdWords extensions give you the most bang for your buck. what edits you should make to headlines, copy and URLs. Visit Digital Marketing Depot to download “10 AdWords Copywriting Hacks for SMBs.”

Google kicks off a redesign of AdWords - Marketing Land

…look at the redesign of AdWords currently underway. The company is overhauling the look of AdWords, which has seen hundreds of features added over the 15-plus years since Google first launched the platform for search advertising on desktop. Now advertisers use AdWords for running search, display,…

Google Analytics adds more AdWords reporting capabilities - Marketing Land

…new capabilities for AdWords reporting: Deeplinking into AdWords from the AdWords Reporting Section in GA: AdWords logos now appear next to each campaign in Google Anlaytics. Clicking that logo takes you right to that campaign in AdWords. You no longer have to open AdWords separately and search…