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Four steps to finding the right digital agency - Marketing Land

…digital world. But how do you find the agency that fits? “Follow Four Steps to Finding The Right Agency” from Gartner for Marketers is your guide to conducting a successful agency search. Use it to increase your likelihood of finding the right agency partner and ensuring mutual success.…

Marketers: Never forget that we are at war - Marketing Land

agency. Thus, there are four potential combinations of companies and agencies. “At Peace” in this instance is a euphemism for “Lazy or Undisciplined.” “At Peace” Company + “At Peace” Agency: Neither party is particularly motivated to improve performance. In some cases, the company fires the agency

Customer acquisition on social media - with your own data - Marketing Land

…in lower cost-per-click fees because you can potentially win the auction for a given impression at a lower price. Brands, advertisers and the agencies they work with have been hungry for the right data to help them reach the holy trinity of right time, right place, right person. Using their own…

Does Your Agency Need A “Mobile Lead”? - Marketing Land

…every single thing your agency does. There’s a mobile component to everything a brand can do to connect with consumers, both online and off – from digital out of home to search marketing. So it stands to reason that there’s a digital aspect to everything your agency does as well. If your charge…

The Importance Of Diversity In An Agency Team - Marketing Land

…of experience in your vertical, agency leads, quality of its dog-and-pony show and so on. One criterion that should be on every brand marketer’s or CMO’s radar is diversity within the agencies you are evaluating. From an operations perspective, most agencies would likely prefer to have a team…

Cutting Edge Tech And The Agency: Q&A With Benjamin Spiegel Of MMI Agency - MarTech Today

…its agency. In my last agency, we created a great process for startups to pitch agencies, and I think this is a very successful approach. But as brands become smarter in digital and technology, I foresee the need to create a clear framework that manages the interaction between startups, agencies and…

Is your creative agency killing your campaign? - Marketing Land

…maintain a healthy mix of true boutique agencies to handle their areas of expertise separately. One agency may be responsible for all digital creative production, while another agency places and manages the media. For example, a dedicated digital marketing agency is probably better suited to build,…

The Ultimate Agency Guide to Video Marketing - Marketing Land

…There’s something about video that just works. The combination of audible and visual media elicits our greatest sensory engagement. In this issue of Agency Perspectives from Sharp Spring, you’ll learn: The nuts and bolts of video content. How to boost engagement and deliver results with video.…

Top 10 agency must-haves for marketing automation - Marketing Land

You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency should seriously consider before signing on the dotted line. Learn about 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront…

When To Fire Your SEO Agency - Marketing Land

…businesses. Unfortunately, not all SEO practitioners are created equal. But without a strong working knowledge of search, how can you tell a good agency (or consultant) from a bad one? In my column on Search Engine Land today, I note several red flags which may signal that it’s time to fire…