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Amazon Alexa surpasses 10,000 skills - Marketing Land

…the five months since Amazon said there were 3,000 skills available. Amazon has been heavily courting the developer community with a developer portal and skills kit, and recently launched a hub to help marketers create voice skills. Discovery is still a concern, though. Amazon overhauled the Alexa…

Amazon's new 'Storefronts' gives SMBs a dedicated channel to sell - Marketing Land

…the site. To promote the launch of Storefronts, Amazon is rolling out a national television ad campaign that highlights Amazon’s efforts to support small and medium-sized businesses. According to a Small Business Impact report published by Amazon in May of this year, the company estimates it…

Prime Day 2017 was Amazon's biggest sales day ever - Marketing Land

…better than 2016. Again, Amazon doesn’t release a specific membership count; the most recent estimates peg the number at 85 million members in the US. Big day for Amazon devices Prime Day 2017 was also a boon for Amazon’s own product lineup. Worldwide, Amazon says it sold 7x more Echo…

Amazon Alexa now accepts Prime Now orders via voice - Marketing Land

Amazon Prime Now members can now make purchases via their Alexa home assistant device. According to an announcement from Amazon today, “… tens of thousands of daily essentials are available for free two-hour delivery by simply asking Alexa to order from Prime Now.” In addition to taking orders for…

Marketing Day: September 10, 2012 - Marketing Land

…More Than Republicans During Political Conventions Google Wins Major Antitrust Victory In Brazil, Does It Foreshadow Broader EU & US Wins? Amazon Refuses To Pay-To-Play In Google’s New Shopping Search 10 Simple Tips For Effective Mobile SEO How To Build An Authority Strategy For Your…

Amazon delivered its first order via drone - Marketing Land

…very close to one of Amazon’s fulfillment centers. And Amazon is actually promising drone deliveries within 30 minutes — an undertaking that suggests drone deliveries will likely be limited, at least in the beginning, to major population centers where Amazon will have plenty of customers…

Amazon bans incentivized reviews outside of its own Vine program - Marketing Land

Amazon has taken several steps over the past year to crack down on fake paid reviews on its marketplace. The company has sued over 1,000 individuals and websites and buyers accused of dealing in fake reviews. Now, Amazon says, incentivized reviews will only be available through the Amazon Vine…

How retailers can put Amazon to work for them - Marketing Land

…at Amazon as high as 55 percent. It makes sense for Amazon to increase its presence as a data platform, even for businesses that don’t sell there, similar to the way Amazon Web Services powers other businesses. Regardless of how Amazon evolves, it’s clear that there are often ways to utilize Amazon

Feds: Amazon Let Kids Buy In-App Goods Without Consent - Marketing Land

…without any parental involvement. This is based on the contention, going back to 2011, that Amazon required no passwords or other authorizations by parents before their kids could ring up charges. Amazon modified the policy in 2012 “to require an account owner to enter a password only for…

Marketing Day: December 28, 2011 - Marketing Land

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Email Marketing In 2012: How To Stay Ahead Of The Pack Anyone in interactive marketing knows there’s no shortage of potential elements to…