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Take our AMP (Accelerated Mobile Pages) survey - Marketing Land

…internet. Google is also aiming to make the AMP case to advertisers with a test that points mobile search ads to AMP landing pages. AMP landing pages have been called “the best-kept AdWords secret,” and some companies have gone all in on AMP, while others are taking a wait-and-see…

Google Announces New Advertising Support For AMP Pages - Marketing Land

…fast-loading AMP pages into its mobile search results early next year — and now it says there are advertising partners set to help publishers earn off those pages. Accelerated Mobile Pages — known as AMP for short — is a project backed by Google and intended to make pages appear…

Marketing Day: Snapchat, new Facebook video metrics & AMP landing pages - Marketing Land

…reaction) and page-owned vs. share/cross-posted views. AMP Ad Landing Pages (ALP) aims to speed up the page load time after the ad click Aug 11, 2016 by Barry Schwartz What is up next for AMP? Faster ad landing pages. Google said the average landing page takes 6.9 seconds to load, but with ALP it is…

Tracking the Accelerated Mobile Pages (AMP) Project - Marketing Land

…access to the custom AMP HTML tags and works within AMP’s prescribed best-performance practices to help optimize and accelerate page rendering. AMP Cache — a proxy-based network for delivering AMP documents that fetches AMP HTML pages, and then caches them to improve page performance. It also…

Google Tag Manager now supports AMP (Accelerated Mobile Pages) - Marketing Land

…Mobile Pages (AMP), which opens up a variety of new measurement opportunities, as Google’s Ben Gram explains in the announcement: While implementing measurement solutions on AMP pages has already been possible, it can be confusing and cumbersome for folks who are new to AMP or who have…