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Attribution

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Why you should embrace a full-funnel strategy for programmatic display - Marketing Land

…product.Employ a granular retargeting strategy to optimize the bidding and creative strategy used on these audiences. Make sure to sort out your attribution model to show the impact of upper-funnel activity on lower-funnel activity.Great results at a lower costWe used this strategy for a client in…

Content Attribution: Identifying content that converts - Marketing Land

…your business goals? Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever to directly impact revenue growth. Attend this webinar and learn: setting baseline content KPIs…

PureCars launches an attribution platform just for car dealerships - Marketing Land

…80 percent of dealership purchases to the relevant marketing or advertising impetus. Why you should care. While other attribution services similarly offer multi-point attribution, including linkages between online marketing and offline purchases, Mylrea said Signal Pro is the first specifically tied…

Facebook Attribution now available to all advertisers - Marketing Land

…started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in March 2017. On Friday, the company released Facebook Attribution out of beta to all advertisers. It also introduced a new “data-driven attribution model.”Why…

Why A Baseline Is Essential To Accurate Marketing Attribution - Marketing Land

…Without this data, it is impossible to have a baseline. Finally, your baseline must be integrated into all attribution computations. If you even once ignore it, your marketing attribution is no longer valid. Creating a baseline for your marketing is no small task, but to accurately measure your…

Set A Higher Performance Standard: Expect To Engage Your Audience - Marketing Land

…logged conversions to consumers who engage with ads. This post-engagement attribution enables advertisers to see that: The ad was placed in viewable inventory; The user saw the ad; and Subsequent behavior is directly attributable to the corresponding campaign. Engagement is also a proven indicator…

How To Make Attribution Data Actionable - Marketing Land

…new fancy daily attribution work to drive results, revenue and conversions to your business. Always Be Granular First, always remember that you must optimize at the most granular level you have available in your attribution software or model. Let’s say that your attribution model has an organization…