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Audience Segmentation

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Brands must close the loop on audience segmentation - Marketing Land

…old segments, such as “soccer moms” or “business travelers,” simply doesn’t provide enough product lift to win against the current of competition. Companies in these sectors are forced to get creative by targeting a varied set of audience segments. A detergent brand looking to attract new audiences

Achieve sweet success with marketing segmentation - MarTech Today

Segmentation also helps marketers focus on the right audience. Your research could help you discover segments that aren’t engaging despite significant effort, leading you to turn your attention to a segment that appears to be highly engaged. Data points that matter Understanding your audience

3 segmentation strategies to maximize profits - Marketing Land

…as urgent as an unexpected toothache. Today, I share three segmentation strategies that will help you identify the people who need your products and services the most. 1. Segment by psychographics and demographics Email segmentation allows you to customize your messages to each of your customer’s…

Digital Marketing 201: Explore Segmentation To Drive Growth - Marketing Land

…& Segmentation Though personalization and segmentation are not the same thing, the concepts are very similar. In both cases, you are delivering a unique experience — personalization is just at the individual level. When segmenting your visiting web audience and personalizing…

The 5 Pieces Of A Virtuous Segmentation Cycle - Marketing Land

segmentation allows for better personalization, and for customers, that means more relevant messages. Still, segmentation is frequently spoken of as a black-and-white thing for a company — either you are segmenting or you aren’t. But in reality, the process is what matters, because segments

LinkedIn will track ad-driven purchases, leads against its audience data

…other LinkedIn audience segment. That insight is even more valuable if the advertiser wasn’t targeting a specific industry or other audience segment in the first place, since LinkedIn will break down conversions by its various audience segments regardless of to which audiences a brand is targeting…

Oracle launches 'largest B2B audience data marketplace' - MarTech Today

…the launch of what it describes as the largest B2B audience data marketplace. Part of the company’s Data Cloud, it offers access to over 400 million business user profiles that are sliced into more than 4,000 pre-built audience segments, plus a million US companies with addressable decision-makers…