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Unstoppable trends every B2B marketer must embrace to drive growth - Marketing Land

…business.The shift from marketing automation to orchestration is onOver the last decade, many of us “bought the dream” that marketing automation was the answer to move marketing from a brand and product-focused discipline to demand and revenue-driven department. Automation certainly helped us jump…

MarTech Landscape: What Is Marketing Automation Software? - MarTech Today

Marketing automation software has become an integral part of today’s digital marketing department — whether for a small local business or a large enterprise. As digital marketing channels have evolved, so have marketing automation platforms. Ironically, by automating certain marketing…

The 25% Rule For Reporting And Why It Matters - Marketing Land

…minimum or maximum amount of information you need to report, but you don’t want your client (and yourself) getting lost in the data. Automate What You Can You can’t automate all of your reporting. As great as that would be, it isn’t in the cards, as all reports require at least some manual input. It…

CMO audit series, Part 2: Untangling the web of mobile technology - Marketing Land

…marketing organization more efficient and effective and includes functions like reporting, tracking, organization, channel management, attribution, automation, predictive and testing. External focuses purely on the customer — specifically on what customers do, who they are, and what they want…

Get answers to your marketing automation questions - Marketing Land

Got questions about marketing automation? Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. Included in the report are profiles of…

AdRoll Launches SendRoll For Email Retargeting - Marketing Land

…of a technology that can be incredibly effective, but is too complicated to implement and too resource-intensive to gain mass adoption.” The automation relies on AdRoll’s retargeting technology. Companies provide their own email lists. “SendRoll is intent-based email, tailored to our…

Get answers to your marketing automation questions - Marketing Land

Got questions about marketing automation? MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 44-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. Included in the report are profiles of…

Facebook Releases New Video Ad Features, Including Automated Captions - Marketing Land

…the advertiser within the ad creation tool to review. Advertisers can edit the auto-generated captions and save them to their video ads. The automated caption tool will be available globally in Ads Manager and Power Editor in the coming weeks. Initially, captions will only be available in English.…