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How Valassis used bots on Facebook Messenger to drive offline auto sales - Marketing Land

…looks like. Chatbots (on Facebook Messenger) were integrated into a larger automotive lead-generation campaign that involved careful targeting of prospects and human follow-up. Valassis worked with Feldman Automotive Group in Detroit, Michigan, to drive leads and sales offline to local auto dealers.…

Google’s Quality Score Change: What Marketers Need To Know - Marketing Land

…Volume per Quality Score Level 1 2 3 4 5 6 7 8 9 10 Retail -50% -13% -12% -2% -4% -2% 0% 2% 4% 1% Finance -34% -26% -3% 2% -3% -1% 1% -7% -6% 5% Automotive -7% -10% -3% 2% -3% -2% -4% 3% 2% -1% Education -15% -27% -3% 2% 1% -5% 12% 6% 1% 6% Technology -9% -29% -11% 2% 2% 2% 4% -16% 5% 6% Overall…

Get To Know: Kia Motors EVP Of Sales & Marketing Michael Sprague - Marketing Land

…Sprague oversees the automobile company’s diverse roster of high-profile strategic partnerships, including Kia’s positions as the “Official Automotive Partner” of the NBA and LPGA, “Signature Partner” of Madison Square Garden, and several others. He was also responsible for the creation of Kia’s…

Consumers have spoken: 2016 is the year of "webrooming" - Marketing Land

…$1 online influenced by review content, reviews influence another $5.21 of in-store revenue. And when looking at appliances, men’s apparel, and automotive products, webrooming becomes even more popular, with 58 percent, 49 percent and 40 percent of consumers respectively researching the products…

Marketing Day: August 28, 2013 - Marketing Land

…revenues were $61.1 billion. However Amazon’s margins are […] Honk if You Love Gravy: What Auto Dealership Display Strategies Are Missing Local automotive dealerships are well aware of the need to promote sales with digital display advertising — after all, new and used car sales are high ROI profit…