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What does online lead generation look like in 2019? - Marketing Land

…truth is that most marketing activities are fundamentally focused on gaining and keeping additional customers. For many businesses, particularly in B2B, this means increasing the quantity and quality of your leads.At HubSpot (my employer), this is obviously a big focus, so we conducted research…

B2B Marketers Can’t Ignore Mobile Any Longer - Marketing Land

…point is: contrary to intuition, B2B decision makers don’t just have smartphones; they do business searches on them. B2B marketers who understand this and prepare for it will be the only ones who profit from it. 3. B2B Buyers Buy B2B Goods On Mobile Devices Even if B2B buyers didn’t actually convert…

Why B2B marketers should care about whitelisting - Marketing Land

…and cons around the use of blacklisting vs. whitelisting: Why whitelisting matters for B2B While most people think that brand matters more for B2C, it actually plays an even more important role in B2B. Your clients care about who you are as company, so being able to show that you are a reputable…

Choosing a marketing automation platform - Marketing Land

…dynamics and increasing ROI pressure, B2B marketers at companies of all sizes can gain benefits from a marketing automation platform.MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms…

Bombora Brings Massive B2B Intent Data Store For The First Time To Adobe - MarTech Today

…— announced that its B2B intent data will be available to users of Adobe’s data management provider (DMP) Audience Manager, through the Audience Marketplace. Senior vice president and co-founder Mike Burton told me this is the first time user data about B2B buyer’s interests has been available…

Why your explainer video matters to your B2B customers - Marketing Land

Video is on the way to becoming one of the most effective means of communication with your B2B customers. In 2016, the B2B industry saw video marketing become a serious game-changer. Video’s power lies in the fact that it can attract and retain the attention of potential buyers by immersing…

5 Compelling Reasons To Launch B2B Mobile Landing Pages Now - Marketing Land

…increasingly saturated into our everyday lives, mobile still remains a challenge for many B2B Web designers and online marketers. Most marketers do not actively employ mobile landing pages as a part of their greater B2B marketing strategy. Instead, they rely on personal opinions and gut reactions…

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