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Marketing Day: Facebook Ads Manager, B2B influencers & more - Marketing Land

…Land and other places across the web. From Marketing Land: Activating B2B influencers across earned, owned, shared & paid media Jul 16, 2018 by Michael Brito There are lots of ways to involve influencers in your B2B marketing. Contributor Michael Brito explores a few key options. Facebook…

How researching B2B influencers can deliver actionable intelligence - Marketing Land

In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in this approach is to research and analyze the influencers’ behaviors, media consumption and conversational trends — what are they…

2018: The year of influencer marketing for B2B brands - Marketing Land

…thousands of influencers as a part of their opt-in influencer network. All you need is an idea or campaign and a sizeable budget. And the great thing is, you can start tracking your program instantly. How B2B is different For B2B brands, it’s not that easy. Technology and business influencers can’t…

6 quick steps to jump-start your influencer marketing program - Marketing Land

…your company is an influencer. Influencer marketing shows that your brand is a trusted and respected leader in your space, whether you’re a B2B SaaS (Software as a Service) company, a medical device manufacturer or an auto shop. And you don’t need to have Kardashian-level influencers (and paychecks)…

DemandBase Launches Cookie-Less B2B Retargeting Solution - Marketing Land

…campaigns. For B2B marketers, they’ve working with tool and within the constraints of a consumer-centric model where an individual makes the decision to buy. By using a solution specifically tailored to the B2B buying process, we’re giving businesses the opportunity to influence multiple people…

Improve B2B marketing results with Google Analytics - Marketing Land

Many B2B marketers have unique challenges when it comes to measuring digital marketing performance. Difficulties include long sales cycles, complex products and services and multiple influencers and decision makers. How can B2B marketers best use Google Analytics to improve website performance and…