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How to overcome unique B2B digital marketing challenges - Marketing Land

…comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular set of challenges. Unlike marketing to consumers, B2B companies often have to deal with longer sales cycles, smaller audience markets, and higher ticket prices. In…

16 social media updates for marketers in 2019... so far - Marketing Land

…introducedWhile it doesn’t seem like a big thing, Facebook notifications used to play a significant role in user experience as well as in marketing practices. Marketers preferred Facebook Groups to Facebook pages, Live videos to recorded videos, and made other little tricks so that users would get…

B2B marketers must prove contribution to revenue - Marketing Land

marketing contribution to sales and revenue. New metrics for marketing success Growing pressure for marketing accountability has caused a shift in key performance indicators (KPIs). Until recently, the most common B2B marketing success metric was lead volume. Not anymore. Today, B2B marketers are…

4 advanced targeting strategies for B2B marketers - Marketing Land

…one-size-fits-all approach to successful B2B marketing. An all-encompassing, general content asset that attempts to address all the pain points your product solves isn’t going to resonate with every person involved in the decision-making process. As marketers, we need to seek opportunities to get…

Why your explainer video matters to your B2B customers - Marketing Land

Video is on the way to becoming one of the most effective means of communication with your B2B customers. In 2016, the B2B industry saw video marketing become a serious game-changer. Video’s power lies in the fact that it can attract and retain the attention of potential buyers by immersing…

5 Compelling Reasons To Launch B2B Mobile Landing Pages Now - Marketing Land

…saturated into our everyday lives, mobile still remains a challenge for many B2B Web designers and online marketers. Most marketers do not actively employ mobile landing pages as a part of their greater B2B marketing strategy. Instead, they rely on personal opinions and gut reactions that tell…